PLBY Group, Inc., the owner of Playboy, was founded by Hugh Hefner as Playboy Enterprises, Inc. to oversee the iconic magazine. The company is now focused on sexual wellness, style apparel, gaming lifestyle, and beauty grooming. Despite the shift to online-only publication, the company continues to develop and distribute content, products, and high-profile events that embody both eroticism and fine art, alongside wellness and apparel retailing. In 2020, the company had annual revenue of $147.7 million with only 211 employees.