Marketing myopia refers to a short-sighted and inward-looking approach to marketing that focuses on the needs of the company rather than defining the company and its products in terms of the customers' needs and wants. It is a failure to see and adjust to the rapid changes in the market and consumer preferences. In summary, marketing myopia is a concept that highlights the pitfalls of a narrow-minded marketing strategy. It is characterized by a company's focus on its own products and internal needs rather than understanding and addressing the evolving desires and requirements of its customers. This approach can lead to missed opportunities and a failure to adapt to market changes, ultimately hindering long-term success.