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Direct Appliance Inc Salary

Direct Appliance Inc Salary

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As of September 2026, the average annual salary for employees at Direct Appliance Inc in the United States is $94,478. This translates to an approximate hourly wage of $45. Salaries at Direct Appliance Inc typically range from $83,086 to $106,831 annually, reflecting the diverse roles and experience levels within the company.

How Much Does Direct Appliance Inc Pay for Different Roles?

Explore detailed salary information for specific jobs at Direct Appliance Inc. Based on our data, the highest paying job is the Chief Executive Officer, with an annual salary of $731,346. The table below outlines the annual salary ranges for most popular roles within the company.
How accurate does the salary look to you?

Is Direct Appliance Inc’s Pay Competitive? Salary Benchmarking Analysis

How does Direct Appliance Inc's compensation stack up against the industry and its key competitors? Our salary benchmarking analysis provides a clear comparison. The chart below visualizes this comparison alongside select peer companies.
Competitor / Benchmark Avg. Salary Variance Primary Market Influence Factor & Explanation
Pure Beauty $101,071
+7.0%
Reflects structural premiums typical of Pure Beauty's large-cap national operations.
Houles USA Inc $100,543
+6.4%
Supported by Houles USA Inc's high-margin contracts allowing higher overhead.
bon appetit box LLC $107,484
+13.8%
Reflects a supply-demand imbalance for the specific talent bon appetit box LLC targets.
Atherton Appliance $107,041
+13.3%
Data suggests Atherton Appliance's workforce skews heavily towards veteran, high-tenure roles.
Retail & Wholesale Industry $123,318
+30.5%
Pay variances are driven by organizational scale, specialized skill requirements, or geographic cost-of-living factors.
Need More Granular Data? The analysis above provides a high-level market overview. To benchmark specific job codes, adjust for real-time cost-of-living changes, or access verified HR-reported datasets, upgrade to Salary.com for Business. Precision matters when building your compensation strategy.

How Direct Appliance Inc's Salaries Compare to Similar Companies?

Explore companies in the same industry to compare average salaries, benefits, and career opportunities with those at Direct Appliance Inc. Click a company name to learn more.

Employee Reviews: Working at Direct Appliance Inc

Considering a career at Direct Appliance Inc? Explore authentic employee reviews to learn about the work environment, career growth opportunities, pay transparency and benefits. These first-hand insights can help you set realistic compensation expectations and make informed career decisions.
The workplace is well-managed, with clear expectations and fair policies. Great workplace with a strong focus on teamwork. The training programs are excellent, and leadership is supportive. The culture is collaborative, and the leadership team is transparent about company goals.
Commented in April 25, 2025
22
1
Paychecks are always on time. The retail space is clean, and schedules are fair. There are occasional team-building events, which add a nice touch. The wholesale division is well-organized, and managers are attentive. The company follows fair policies, and the team is cooperative. The company encourages innovation and teamwork. Learned a lot in a short time.
Commented in December 10, 2024
46
3
It’s a good fit for those who prefer a structured work environment. The office setup is functional, and remote work options are sometimes available. The employee discount is a nice perk. I also appreciate the training programs that help employees upskill.
Commented in December 05, 2024
28
2

Direct Appliance Inc Overview

Website
www.directappliance.com
Founded In
2001
Employees
<25 employees
Industry
Retail & Wholesale
Headquarter Address
2412 Mchenry Ave Modesto California CA 95350
Revenue
<$5 Million
Phone Number
+1 2092383000
Social Media
About Direct Appliance Inc
Direct Appliance is a family-owned discount Appliances, Laundry, Refrigeration, Cooking, Remodeling, Flooring, and Countertops store based in Modesto, CA. Since 1976, Direct Appliance has served customers in Modesto, Ceres, Patterson, Turlock, Ripon, Lathrop, Atwater, Stockton, Oakdale, Livingston and Merced with low prices on Appliances, Laundry, Refrigeration, Cooking, Remodeling, Flooring, and

What Benefits Does Direct Appliance Inc Offer Beyond Salary?

A competitive compensation package is more than just a salary. Direct Appliance Inc offers a comprehensive benefits package designed to support your health, financial future, and overall well-being. Below are the most common key benefits:
Social Security
401(K)
Disability
Healthcare
Pension
Time Off (days)
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What Is the Cost of Living Near Modesto?

Understanding the cost of living near Modesto is key to truly evaluating a salary offer or your current compensation at Direct Appliance Inc.
Modesto's Cost of Living Index is approximately 109.8 (9.8% more expensive than US average; 21.5% less than CA average). Central Valley city, significantly more affordable than coastal CA, housing is main factor keeping costs down relative to state. When planning your budget based on a salary from Direct Appliance Inc, consider these typical monthly expenses:
Expense Category Estimated Monthly Cost Key Considerations / Notes
Housing (1-BR Apt Rent) $1,350 - $1,900+ A significant portion of Direct Appliance Inc salary. Location choices impact this heavily.
Utilities (Basic) $200 - $330 Electricity, Heating, Cooling, Water etc.
Public Transportation $48 (MAX monthly pass) Essential for most commuters; car ownership is costly.
Groceries (Single Person) $400 - $590 Can be higher with more dining out or specialty stores.
Personal & Leisure $300 - $600+ Dining out, entertainment, shopping. Highly variable.
Healthcare (Individual) $360 - $670+ Varies significantly by plan & employer contribution.
Subtotal (Excluding Taxes) $2,658 - $4,098+ This subtotal does not include income taxes (federal, state, local), which can significantly impact your take-home pay.

FAQs of Direct Appliance Inc

1. What is the estimated average total compensation at Direct Appliance Inc?

Salary.com estimates that the average total compensation package at Direct Appliance Inc, which can include base salary, potential bonuses, and benefits, is around $94,478 annually . Total compensation provides a more holistic view of an employee's earnings.

2. How much does Direct Appliance Inc pay compared to Pure Beauty?

The average annual salary at Direct Appliance Inc is $94,478, or an hourly wage of $45, in comparison to Pure Beauty which pays $101,071 per year or $49 per hour.

3. Do salaries differ significantly between departments at Direct Appliance Inc?

Yes, salaries often differ between departments at Direct Appliance Inc due to varying market demand for specific skill sets and the nature of the roles. For example, technical roles in Engineering or IT may command different salary ranges compared to roles in Marketing or Human Resources.

4. What's the typical salary progression for an employee moving from an entry-level to a senior role at Direct Appliance Inc?

Salary progression from an entry-level to a senior role at Direct Appliance Inc can be significant, often involving several promotions and substantial pay increases. For example, an entry-level Analyst might see their salary potentially double or more as they progress to a Senior Manager or Director position over several years, assuming strong performance and development.

5. How can I determine if a salary offer from Direct Appliance Inc in Modesto is fair given the local cost of living?

To determine if a salary offer from Direct Appliance Inc in Modesto is fair, first compare the gross salary to our data for similar roles at Direct Appliance Inc and its competitors (see our similar company salaries section) . Then, critically, use our "Cost of Living Insights for Modesto" to understand its purchasing power.

6. Are promotions at Direct Appliance Inc usually accompanied by a significant salary increase?

Yes, promotions at Direct Appliance Inc are generally accompanied by a salary increase. The amount of the increase typically reflects the greater responsibilities, skills, and scope of the new role. The percentage increase can vary widely depending on the level of promotion and the company's compensation structure.

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