Sample Job Description for Digital and E-commerce Marketing Manager
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Digital and E-commerce Marketing Manager Job Overview
Digital and E-commerce Marketing Manager Job Description Sample
Manages the implementation and development of marketing plans to fulfill the e-commerce vision and strategy for achieving corporate sales and conversion goals.
JOB LEVEL
M02
EDUCATION/DEGREE
Bachelor's Degree
REPORTS TO
Director
Salary Range
BASE 50%
$122,600
TOTAL 50%
$129,500
Job Responsibilities for Digital and E-commerce Marketing Manager
Coordinates digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience. Utilizes messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers. Deploys SEO tools and methods to ensure e-commerce website is optimized for searching and performance responsiveness as well as delivering visual appeal and compelling content. Tracks and measures program effectiveness to drive improvement or develop new offerings.
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Digital and E-commerce Marketing Manager Skills & Proficiency Level
| Skills | Proficiency Level |
|---|---|
| Business Statistics | Level 4 |
| Financial Acumen | Level 2 |
| Planning and Organizing | Level 4 |