Sample Job Description for Digital Metrics/Analytics Marketing Director
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Digital Metrics/Analytics Marketing Director Job Overview
Digital Metrics/Analytics Marketing Director Job Description Sample
Develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence.
JOB LEVEL
M04
EDUCATION/DEGREE
Bachelor's Degree
REPORTS TO
Top Management
Salary Range
BASE 50%
$193,730
TOTAL 50%
$223,080
Job Responsibilities for Digital Metrics/Analytics Marketing Director
Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Reviews online statistics, marketplace trends, and best practices to optimize online marketing performance.
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Digital Metrics/Analytics Marketing Director Skills & Proficiency Level
| Skills | Proficiency Level |
|---|---|
| Key Performance Indicators (KPI) | Level 3 |
| Digital Literacy | Level 3 |
| Project Management | Level 5 |