Channel Marketing Analyst II

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Channel Marketing Analyst II is responsible for marketing a company's products and services through third-party or partner channels. Researches competitor activities, industry trends, and consumer behaviors to identify joint partner or channel opportunities that increase brand awareness and reach new markets. Being a Channel Marketing Analyst II gathers and analyzes sales data and marketing metrics to determine the effectiveness of marketing strategies or channels and measure the return on investment (ROI). Collaborates with channel partners or affiliates to create channel-specific marketing campaigns, materials, and resources. Additionally, Channel Marketing Analyst II provides onboarding, training, and support to establish effective relationships with channel partners and align marketing efforts. Requires a bachelor's degree. Typically reports to a manager. The Channel Marketing Analyst II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Channel Marketing Analyst II typically requires 2-4 years of related experience.