Channel Marketing Supervisor

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Channel Marketing Supervisor supervises the third-party or channel marketing activities of a company's products and services. Leads the research of competitor activities, industry trends, and consumer behaviors to identify joint partner or channel opportunities that increase brand awareness and reach new markets. Being a Channel Marketing Supervisor monitors and analyzes sales data and marketing metrics to determine the effectiveness of marketing strategies or channels and measure the return on investment (ROI). Collaborates with channel partners or affiliates to create channel-specific marketing campaigns, materials, and resources. Additionally, Channel Marketing Supervisor oversees onboarding, training, and support to promote effective relationships with channel partners and align marketing efforts. Requires a bachelor's degree. Typically reports to a manager. The Channel Marketing Supervisor supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. To be a Channel Marketing Supervisor typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes.