Communications Director manages organization's internal/external communications activities including advertising, marketing, media relations etc. Directs and oversees communications programs that effectively describe and promote the organization and its products. May conduct market or public opinion research to assess program outcomes. Being a Communications Director suggests promotional campaign ideas in various types of media, as well as counsels top management on effective communication strategies. Requires a bachelor's degree. Additionally, Communications Director typically reports to top management. The Communications Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. To be a Communications Director typically requires 5+ years of managerial experience.