Also referred to as:
Credit/Bank Card Product Marketing Manager
Requirements and Responsibilities
Credit Card Product Manager builds and directs credit card product strategies. Develops and implements marketing plans to drive business growth and meet business targets. Being a Credit Card Product Manager conducts regular review on market trends and studies competitor activities to identify opportunities. Initiates product ideas and ongoing features/benefits tailored for each target segment. Additionally, Credit Card Product Manager requires a bachelor's degree. Typically reports to a head of a unit/department. The Credit Card Product Manager contributes to moderately complex aspects of a project. Work is generally independent and collaborative in nature. To be a Credit Card Product Manager typically requires 4 to 7 years of related experience.