Marketing Specialist I

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Marketing Specialist I develops and executes marketing initiatives to drive brand awareness and customer acquisition in alignment with business objectives. Conducts market research to identify target demographics, analyze competitor offerings, and inform campaign development for digital, social media, and email channels. Being a Marketing Specialist I utilizes research and analysis to define market segments and develop targeted messaging. Assists with the development of marketing materials, campaigns, and promotions. Additionally, Marketing Specialist I monitors marketing KPI's to track campaign performance. Collaborates with various stakeholders to ensure product design, marketing strategy, and organizational goals are aligned. May develop or lead consumer surveys to improve and refine the understanding of consumer behavior or preferences. Requires a bachelor's degree. Typically reports to a manager. The Marketing Specialist I work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Marketing Specialist I typically requires 0-2 years of related experience.