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Also referred to as: Digital Merchandising Manager, E-commerce Site Merchandising Manager, Web Merchandising Manager
Requirements and Responsibilities

Online Merchandising Manager develops strategy and manage the execution of online/site merchandising to achieve online marketing and sales goals. Creates and optimizes the product assortments and categories for the online product catalog. Being an Online Merchandising Manager utilizes analytics to monitor traffic, customer behavior, sales trends, and feedback and to gain customer insights. Ensures that merchandise plans support key strategic initiatives, launches, top sellers, seasonal campaigns and trends. Additionally, Online Merchandising Manager collaborates on the development of open to buy inventory (OTB) and purchasing plans and budgets. Recommends site and usability enhancements. Requires a bachelor's degree in marketing, merchandising, business or other related field. Typically reports to a manager or head of a unit/department. The Online Merchandising Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an Online Merchandising Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.

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