Also referred to as: Brand Marketing/Research Analyst V, Product Marketing Analyst - Senior Project Lead, Product Marketing Analyst V
Requirements and Responsibilities

Product/Brand Management Analyst V prepares marketing strategies and supports implementing programs for a product, product line, or brand. Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Being a Product/Brand Management Analyst V partners with sales to ensure that customer targets and product messaging are effective. Develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Additionally, Product/Brand Management Analyst V collaborates with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity and to surface ideas for product improvements. Requires a bachelor's degree. Typically reports to a manager or head of a unit/department. The Product/Brand Management Analyst V works autonomously. Goals are generally communicated in "solution" or project goal terms. May provide a leadership role for the work group through knowledge in the area of specialization. Works on advanced, complex technical projects or business issues requiring state of the art technical or industry knowledge. To be a Product/Brand Management Analyst V typically requires 10+ years of related experience.

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