Also referred to as: Digital Campaign Specialist, Digital Promotion User Traffic Optimization Specialist, Web Advertising and Promotions Placement Specialist
Requirements and Responsibilities

Inbound Digital Marketing Specialist II coordinates digital marketing campaigns and promotions designed to attract customers to the business and answer questions to facilitate transactions. Creates content to retain customers, build trust, and establish long-term business relationships. Being an Inbound Digital Marketing Specialist II uses traffic tracking applications and search engine optimization (SEO) to recognize user patterns and drive users to the company's website. Compiles and reports data on all website promotion activities to improve future strategy. Additionally, Inbound Digital Marketing Specialist II requires a bachelor's degree. Typically reports to a manager. The Inbound Digital Marketing Specialist II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be an Inbound Digital Marketing Specialist II typically requires 2-4 years of related experience.

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