Promotions Specialist - Web coordinates website marketing promotions of company products by creating content for home pages, online banner advertisements, maintenance of website links, and email campaigns. Uses traffic tracking applications to recognize user patterns and trends to help formulate effective marketing techniques. Being a Promotions Specialist - Web undertakes search engine optimization to drive users to the company's website. Compiles and reports data on all web site promotion activities. Additionally, Promotions Specialist - Web requires a bachelor's degree. Typically reports to a supervisor or manager. The Promotions Specialist - Web gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Promotions Specialist - Web typically requires 2 to 4 years of related experience.