Sales Director directs and oversees an organization's sales policies, objectives, and initiatives. Sets short- and long-term sales strategies and evaluates effectiveness of current sales programs. Being a Sales Director recommends product or service enhancements to improve customer satisfaction and sales potential. Requires a bachelor's degree. Additionally, Sales Director typically reports to an executive. The Sales Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. To be a Sales Director typically requires 5+ years of managerial experience.