Top Advertising Executive plans and directs all aspects of an organization's policies and initiatives regarding its advertising strategy. Responsible for directing the conception and placement of all advertisements, developing and implementing effective advertising campaigns, and ensuring all advertising efforts work toward the organization's overall goals and objectives. Being a Top Advertising Executive requires a bachelor's degree. Typically reports to top management. The Top Advertising Executive manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head.