Trade Marketing Director

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Trade Marketing Director directs marketing efforts and programs to support distributors, wholesalers, and retailers market and sell an organization's products. Defines trade marketing success metrics and ensures strategies align with the organization's objectives. Being a Trade Marketing Director researches industry trends, competitor activities, and customer preferences to develop targeted sales promotions or discount programs. Develops processes to educate and train partners about product uses and benefits and ensure effective communication with end-users. Additionally, Trade Marketing Director maintains collaborative partner relations to ensure products are available, well-promoted, and properly displayed to drive brand awareness and sales opportunities. Requires a bachelor's degree. Typically reports to senior management. The Trade Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Trade Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.