Also referred to as: VP of Pricing Policy
Requirements and Responsibilities

VP of Competitive Pricing leads research and develops pricing strategies and tactics for product lines and market segments that optimize sales, revenue, and market penetration. Oversees research and analysis processes to develop insights about customers, competition, geographies, market segments, capacity, and business environment. Being a VP of Competitive Pricing collaborates with teams across functions to develop targets, promotions, new products, and go-to-market pricing. Drives the creation of models, tools, and databases used to test pricing and maintain responsiveness to changes in the competitive environment. Additionally, VP of Competitive Pricing requires a bachelor's degree in business or related discipline. Typically reports to senior management. The VP of Competitive Pricing manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. To be a VP of Competitive Pricing typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function.

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