Communications Director directs an organization's internal and external communications strategies and programs. Directs and oversees communications programs that effectively describe and promote the organization and its products. Being a Communications Director may conduct market or public opinion research to assess program outcomes. Suggests promotional campaign ideas in various types of media, as well as counsels top management on effective communication strategies. Additionally, Communications Director requires a bachelor's degree. Typically reports to senior management. The Communications Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Communications Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.
The Associate State Director, Communications engages in the development and implementation of communications strategies tailored for target audiences over multi-channel platforms. Measures communication campaign effectiveness for return-on-investment. Leads or assists in leading the design of communications campaigns that raise brand awareness and inform, educate, and influence internal and external audiences. Ensures content aligns with the enterprise brand strategy and brand architecture. Designs, produces, and/or reviews communications products for use internally and externally. Collaborates with management to identify opportunities to streamline communication processes and develop new procedures that support the business unit/department.
Additional Requirements
Flexible Work Arrangement (FWA)
AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.
Compensation and Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.
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