Description
GENERAL DESCRIPTION
The Manager of Communications plays a crucial role in advancing the mission and goals of The Health Collaborative by developing and implementing effective communication strategies. This position involves 1) producing a wide variety of compelling content including press releases, creative briefs, slide decks, talking points and presentations, and creating collateral. 2) managing various communication channels, some requiring light technical tasks: layout, design, photography, video, video editing 3) developing ways to engage members and stakeholders to enhance the organization’s visibility and impact 4) collaborates internally with staff to effectively communicate priorities and initiatives 5) serves as public information officer for incident-related needs public relations manager in collaboration with the CEO and Chief Engagement Officer and 6) leads and participates in stakeholder meetings and events.
JOB RESPONSIBILITIES
CONTENT CREATION
- Collaborate with key stakeholders to ensure consistency and effectiveness in messaging.
- Write, edit, and produce high-quality content for various channels, including press releases, newsletters, social media, website, articles, reports, talking points, collateral messages, fact sheets, briefs, presentations, press releases, and op-eds.
- Ensure all content reflects the Organization’s values and resonates with the target audience.
- Collaborate with teams to create materials that support grant submissions.
MEDIA RELATIONS
- Cultivate relationships with media outlets to secure coverage and promote the Organization’s initiatives.
SOCIAL MEDIA MANAGEMENT
- Oversee the Organization’s social media presence, including content creation, posting schedules, and community engagement.
- Monitor social media trends and analytics to optimize content strategy.
WEBSITE MANAGEMENT
- Maintain and update the Organization’s website with current information, engaging visuals, and user-friendly design.
- Coordinate regular updates, newsletters, and meetings to promote internal cohesion.
- Leverage analytics to promote and drive content to most accessed channels.
INTERNAL COMMUNICATIONS
- Coordinate regular updates, newsletters, and meetings to promote internal cohesion.
- Create internal communication to ensure shared knowledge and engagement across the staff.
- Work closely with other departments to gather information and insights for communication initiatives.
EVENT SUPPORT
- Plan and execute events, including but not limited to large convening sessions with members and stakeholders and community outreach activities.
- Coordinate logistics, secure sponsorships, and ensure the smooth operation of events.
EMERGENCY PREPAREDNESS & COORDINATION
- In collaboration with the Director, Emergency Preparedness and Response and the Chief Engagement Officer, serve as the Public Information Officer (PIO) responsible for interfacing with the public, the media, and with other jurisdictions/organizations with incident-related information needs.
- Interface with PIOs from other agencies and jurisdictions to ensure the release of accurate information to the public and media.
- Convene hospital system Public Information Officers.
- Specific training is required and must be completed within 1 year of hire date.
METRICS AND REPORTING
- Establish key performance indicators (KPIs) and regularly report on the effectiveness of marketing and communication efforts.
- Use data-driven insights to make informed decisions and optimize strategies.
OTHER
- Ensure proper use and protection of information assets by complying with the organization’s information privacy and security policies to protect assets from unauthorized access and by reporting any security events or potential events or other security risks to the organization.
- Perform additional tasks as directed.
Requirements
POSITION REQUIREMENTS
- A minimum of three years related experience in brand strategy and implementation, copywriting, digital and print production, public relations, and social media and website content.
- Demonstrated ability to use personalized news distribution platforms (Cerkl) or other email marketing platforms
- Self-directed and self-motivated with excellent planning, organizing and project management skills to meet deadlines.
- Willingness for scope-of-work to range from high-level strategy needs to day-to-day copywriting, social media posting, and other end-to-end tasks.
- Strong technical abilities (proficient in Word, Excel, PowerPoint, and Salesforce as a CRM) and familiar with other design software, media design and placement, as well as website content management software.
- Experience in managing multiple priorities and tasks simultaneously.
- Excellent writing skills with high attention to detail.
- Exceptional relationship-building and development skills.
- Works well given direction and able to take lead on projects with minimum supervision.
- Ability to ask for help when needed and communicate professionally and effectively when challenging situations arise.
- Demonstrates knowledge of the health care sector.
- Demonstrates creative thinking and a passion for storytelling.
- Availability for occasional event support, including morning, evening and weekend hours outside of normal operating hours.
- Must be able to withstand prolonged periods sitting at a desk and working on a computer, up to 90% of the time.
- Must be able to lift up to 10lbs, up to 10% of the time.
EDUCATION/CERTIFICATION REQUIREMENTS
- Bachelor’s degree in journalism, communications, media, business administration, or a related field from an accredited college/university
OTHER INFORMATION
Highly qualified candidates may be considered for a Senior Manager title and elevated salary range depending on experience and expertise.
This job is a hybrid position. Ideal candidates will be located in the Greater Cincinnati region to be able to accommodate last minute in-person meeting requests.