Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Director of Admissions and Marketing
Purpose: Leading census development and occupancy management to achieve financial goals of the facility while also maintaining compliance in accordance with local, state and federal standards and regulations, established facility policies and procedures.
Required Qualifications
Job Description
v Plans, develops, organizes, implements, evaluates, and directs the overall operation of the Admissions department, as well as its programs and activities, in order to develop census goals while also maintaining compliance with current state and federal laws and regulations.
v Evaluates and subsequently adjusts admission practices as needed based on reaching desired occupancy.
v Ensures there is an open and collaborative relationship between the business office and the admissions office, both working toward shared facility goals for occupancy and collections.
v Plans, develops and implements an internal and external census sales strategy with each admissions team member to build and maintain strong relationships with referral partners/sources such as hospitals, physicians, senior centers, department of human resources, home health agencies, hospices, etc.
v Identifies opportunities with new referral partners/sources and develops sales strategies to build relationships and communicate the facility’s services and offerings.
v Maintains working knowledge of the facility’s practices related to all pay status types such as other insurances, Medicare A, Medicaid, Private, Veteran’s Administration contracts, and hospital contracts, etc.
v Makes the decision on each referral to admit or not admit. Consults with Director of Nursing, Administrator and/or other department heads as indicated based on the nature of the referral and established guidelines in the facility regarding clinical capabilities of the facility as reflected in the most recent Facility Assessment.
v Ensures residents are admitted, transferred, and discharged from the facility software accurately on a daily basis.
v Promotes teamwork, mutual respect, and effective communication.
v Successfully executes census development strategies and plans.
v Participates in the facility’s plan of correction response to an inspection survey and implements any follow-up as designated by the Administrator or Director of Nursing.
Personal Skills and Traits Desired/ Physical Requirements/Working Conditions
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