Advertising Coordinator is responsible for the conceptual design, creation, and delivery of advertising campaigns through media channels, including digital, social, print, and broadcast. Analyzes stakeholder requirements and defines objectives for advertising. Being an Advertising Coordinator develops audience targeting and strategy. Organizes assigned project tasks and timelines that ensure on-time delivery of projects. Additionally, Advertising Coordinator incorporates processes to ensure advertising quality, consistency, and effective branding. Coordinates with vendors to design and deliver promotional materials aligned with marketing campaigns and events. Monitors campaigns and analyzes performance to make recommendations or recalibrate based on results. Typically requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a supervisor or manager. The Advertising Coordinator occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be an Advertising Coordinator typically requires 2 -4 years of related experience. (Copyright 2024 Salary.com)
PRIMARY PURPOSE OF JOB
Under general supervision of the Marketing Officer, this position is responsible for coordinating, reviewing, and supporting bank advertising projects and providing clear, concise, and truthful advertising in line with brand guidelines. This position also supports the creation of graphic design artwork and copywriting that meets the bank’s organizational needs both corporate and local.
EXPECTATIONS OF ALL SOUTHERN BANK TEAM MEMBERS
ESSENTIAL FUNCTIONS AND PERFORMANCE AREA
The following specifications are general guidelines based on the minimum education and experience normally considered essential to the satisfactory performance of this position. The requirements listed below are representative of the knowledge, skill and/or ability required to perform the position in a satisfactory manner. Individual abilities may result in some deviation from these guidelines.
KNOWLEDGE, SKILLS, AND ABILITIES
EDUCATION, TRAINING AND EXPERIENCE REQUIREMENTS
CORE COMPETENCIES
Building Trust Interacting with others in a way that gives them confidence in ones intentions and those of the organization.
Customer Focus Ensuring that the customer perspective is a driving force behind business decisions and activities; crafting and implementing service practices that meet customers and own organizations needs.
Contributing to Team Success - Actively participating as a member of a team to move the team toward the completion of goals.
Continuous Learning Actively identifying new areas for learning; regularly creating and taking advantage of learning opportunities; using newly gained knowledge and skill on the job and learning through their application.
Engagement Readiness Demonstrating a willingness to commit to ones work and to invest ones time, talent, and best efforts in accomplishing organizational goals.
Initiating Action Taking prompt action to accomplish objectives; taking action to achieve goals beyond what is required; being proactive.
Managing Work (includes Time Management) Effectively managing ones time and resources to ensure that work is completed efficiently.