Advertising Sales Director directs and develops the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational objectives. Oversees the budget, expenditures, and resource allocation for all advertising campaigns. Being an Advertising Sales Director identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Sales Director uses metrics and data analytics to measure campaign effectiveness and assess return on investment. Fosters innovation of new advertising methods and initiatives using advertising industry experience and competitive intelligence. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to top management. The Advertising Sales Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be an Advertising Sales Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Blue Wheel is a new breed of omni-channel digital commerce agency that services brands “from click to ship.” Blue Wheel’s core solutions range from front-end marketing and advertising and creative services to back-end support and fulfillment across direct-to-consumer, e-retail, and marketplaces - all under one roof. Blue Wheel’s best-in-class services are powered by proprietary advertising and reporting & analytics technology, Companion. We're one of Inc. Magazines 2021 fastest-growing private companies in the US and a 2022 Detroit Free Press Top Work Place.
Your Role:
As the Director of Marketplace Advertising you will be responsible for leading Blue Wheel’s Marketplace, Amazon PPC team. You will work to manage, measure and ensure that BW’s team of Marketplace Specialists drive account excellence through process, communication, and client experience. Additionally, you will lead a team of managers and collaborate with external partners to achieve goals and objectives. We are looking for someone who is results driven, a proven track record of success managing large budgets and understands Marketplace, specifically Amazon.
In the 1st month, you will…
● Immerse yourself in BW’s culture, team and product
● Connect with each team member and begin building relationships
● Learn about our services, ethos, our technology, and our clients.
● Understand all Client Services systems and processes.
Sharpen your skills in Month 2 by…
● Relying on your experience, improve existing processes and documentation as needed for growth and efficiency
● Develop and implement media strategies to drive client sales through Amazon PPC
● Stay up-to-date with industry trends, technologies and best practices
● Collaborate with cross functional teams to align on business objectives and goals
Execute in Month 3 by...
● Lead, manage and mentor a team of specialists and managers
● Manage relationships with external agency partners
● Reporting into executive management on success metrics and key initiative progress
Desired Skills & Experience
● 4 years experience successfully leading a team, preferably in a high-growth or agency environment
● 5 years hands-on experience in Full Service Amazon, Amazon Advertising and Marketplace advertising
● Strong presentation skills
● Great problem solving skills
● Bachelor's degree in Marketing, Communications, Business, or related field, preferred Proficient in Microsoft Office Suite
● The smallest detail is your favorite detail!
● Self-driven with the ability to work independently
● Must be able to understand complex environments and projects, pay attention to details and maintain an organized workflow
● Excellent planning, project and time management, and decision-making skills with the ability to self-manage numerous projects simultaneously
● Demonstrated project management skills and proven ability to deliver results in a fast-paced, deadline-oriented environment
● Strong interpersonal skills with a focus on teamwork and the ability to foster/maintain relationships across multiple businesses and organizations
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