Advertising Specialist jobs in Lansing, IL

Pathfinders, a full-service integrated marketing agency, is seeking a principled, committed, and hardworking Account Executive to join our team. This is a full-time, permanent position and is 100% remote eligible with occasional travel requirements. An Account Executive at Pathfinders provides strategic account guidance and day-to-day support for all facets of the client relationship, while ensuring we are moving the client’s business forward through responsive, effective, and cost-efficient marketing executions.

You are resilient, accountable, and disciplined enough to tackle the many challenges modern professionals face in marketing & advertising. You exude optimism, motivation, and the willingness to help. You will work on a variety of clients and platforms and collaborate in an environment where you can bring your integrity and independence to the table daily for the mutual benefit of our clients and Pathfinders.

At Pathfinders, we help you develop your skills and your goals for future success. If you value variety in your workload, thrive on finding creative solutions for all types of clients, and are just as adept at collaborating with teammates as you are at working independently, Pathfinders could be a great fit for you. We’re committed to providing one of the best cultures in the industry; a supportive place where you can reach your potential no matter where you are on your journey.

And because we believe in “working hard and resting hard,” we keep your work-life balance a priority. What we ask in return is that you’re principled, hardworking, and willing to rise to every occasion when clients and colleagues need you.

Get to know us at pathfind.com

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What you will do, in greater detail:

• Build rapport and credibility with clients and partners, via remote and in-person interactions.
• Develop thoughtful, organized, and insightful project and initiative briefing documents.
• Develop project plans for assigned projects and initiatives.
• In collaboration with team, ensures workspaces are organized, maintained, and set other teams in the agency up for success.
• Maintain documents, process, projects, cadence, etc. to keep management and clients informed of account status (budgets, timelines, etc.), KPIs, challenges, and opportunities, etc.
• Deliver QBRs and other reports, plans, project updates, etc., either remotely or, when required, on-site at the PF Headquarters and/or client offices and other sites.
• Develop thorough understanding of client tendencies/preferences/brand standards and effectively share and document with team members to keep them informed.
• Resolve day-to-day client requests/challenges, consulting account leadership when necessary.
• Interpret client input, feedback, and priorities into actionable steps the internal team can leverage.
• Stay up to date on all relevant activity from competitors and peripheral categories. Attend company-approved conferences, and other professional development activities at least once a year. Overnight/weekend travel will be required for certain events.
• Lead the development of accurate and thorough Scope of Work (SOWs) documents and Project Change Orders (PCNs) in collaboration with internal agency team members.
• Prepare all project and initiative billing per terms outlined in approved Scope of Works.
• Participate in efforts to develop case studies/videos/articles that build understanding of agency’s capabilities with internal and external audiences. Overnight/weekend travel will be required for certain events revolving around content creation purposes.
• Attend all applicable required employee orientation, training, department quarterly meetings, and all-agency summits at the PF headquarters. Overnight/weekend travel will be required for certain events.

What we’d like to see in a strong candidate:

• B.SC/B.A. required
• 3 years of agency experience
• Maintain a positive, can-do attitude through all tasks – big and small
• Excellent client service skills, with an innate ability to partner with clients and team members
• Knowledge of marketing and agency related technologies and trends
• Ability to evaluate creative work
• Ability to think strategically
• Ability to develop clear, organized, concise communications
• Proactive by nature – and seek to always overdeliver
• Proficiency in managing multiple projects to tight deadlines in a fast-paced environment among cross-functional teams, and able to discuss priorities with management on an ongoing basis
• Ability to identify and escalate issues on an as-needed basis
• Ability to serve as the conductor of a team, across functions: creative, strategy, production
• Excellent interpersonal skills; demonstrates ability to motivate others
• Demonstrate organization and attention to detail
• Overall understanding of the advertising industry, no matter the medium, including digital, planning, analytics, social, tech, event, Public Relations, print, etc.
• Overall understanding of the creative process / associated deliverables, no matter the medium, and be able to effectively communicate to internal stakeholders and clients
• Excellent verbal ability and personal diplomacy
• Effective presentation skills

What's in it for you? First and foremost, we pledge a deep commitment to flexibility and work-life balance. Our employees average over 6 weeks of PTO a year, while also having a choice to work from home as much as they prefer. But you won’t feel isolated, as you will be able to interact face-to-face with your colleagues during our semi-annual Pathfinders Summits. In addition, our benefits include, health, vision, dental, life and short-term disability insurance, 401(k) with a 3% "safe harbor" employer contribution (no employee contribution required), HSA annual company contribution, and profit-sharing programs, which help ensure your health and financial well-being. We will also reward your performance through our quarterly bonus program (must meet eligibility requirements), which adds additional cash value to your already competitive compensation.

We embrace diversity as an advantage and believe firmly in the power of inclusivity. We provide all qualified applicants with equal employment consideration without regard to race, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran, or any other protected status.