Art Director directs and develops the creative design and execution of visual communications to meet an organization's marketing or advertising objectives. Provides internal clients with design standards, tools, and guidance on communicating corporate image, branding, and identity. Being an Art Director leads the design and production operations of all visual elements including publications, infographics, and social content, that are deployed across digital, interactive and print. Stays current on latest trends. Additionally, Art Director develops a network of vendors, freelance artists, and designers to utilize for project support. Typically requires a bachelor's degree in art, graphic design or equivalent. Typically reports to top management. The Art Director typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be an Art Director typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. (Copyright 2024 Salary.com)
The Art Director will oversee the creation and implementation of certain design and creative deliverables for client projects, as well as complete his/her own assignments. Art Directors work with members of the Account team to evaluate a client’s goals and expectations, and then help brainstorm, pitch and implement design ideas. He/she will utilize their knowledge of print, digital and production techniques to produce the final deliverables as needed. Their experience will be vital to help coach and develop the skills of other graphic designers on the creative design team.
Art Directors use a variety of hard and soft skills, as well as industry knowledge, to provide the most comprehensive support they can. Some necessary skills include:
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