Brand Manager jobs in Provo, UT

About Us: We are a leading CPG brand in the pet industry, dedicated to delivering high-quality

products to passionate pup parents. We’re on the hunt for a talented Email Marketing & App

Manager who can help us grow our customer base, increase repeat purchases, and develop a

deep understanding of the pup parent mindset to create exceptional email campaigns and

training-app experience.

Do you REALLY get the customer journey and experience? If so, this is the role for you.

Key Responsibilities:

Email Campaign Management: Create and execute high-converting email campaigns

using Sendlane and/or Klaviyo that drive customer acquisition, engagement, and

retention.

Design & HTML: Utilize design skills and (optional) HTML coding to craft visually

compelling emails that align with our brand voice and drive conversions.

App Management: Oversee the customer-facing mobile app to enhance user

experience, improve retention, and increase purchase frequency.

Customer Acquisition & Retention: Develop strategies that acquire new customers

and foster loyalty among existing ones, utilizing email and app communication channels.

Cross-Sell & Upsell Optimization: Use data-driven insights to create and implement

cross-sell and upsell strategies that maximize customer lifetime value.

Data-Driven Marketing: Analyze email performance and app metrics to continually

improve campaign effectiveness and optimize conversion rates.

Customer Segmentation: Leverage data to create highly-targeted customer segments

and personalize communications for better engagement.

Campaign Reporting: Provide actionable insights from email and app performance

metrics, ensuring continuous improvement in customer engagement and conversion

rates.

Pup Parent Mindset: Understand the needs and desires of dog owners to tailor

messaging that resonates with our customer base.

Qualifications:

Proven experience with Sendlane or Klaviyo for email marketing automation.

Strong design skills with a passion for creating visually appealing and high-converting

emails.

HTML knowledge for email customization (a plus, but not required).

Experience with app management and driving mobile conversions.

A deep understanding of customer acquisition, retention, and loyalty programs.

Data-driven mindset with experience using analytics to inform and optimize email and

app strategies.

Love for dogs and an ability to connect with the "pup parent" demographic.

Strong communication skills and the ability to collaborate with cross-functional teams.

Why Join Us?

Work with a passionate, pet-loving team.

Influence key aspects of the customer journey and experience.

Opportunity for growth within a dynamic and innovative CPG brand.

Make a tangible impact on our customers' lives (and their pups’ lives!).

If you’re a creative, data-driven marketer who loves dogs and thrives in a fast-paced

environment, we’d love to hear from you!

How to Apply: Send your resume, portfolio, and a brief cover letter explaining why you’re the

perfect fit for this role to jake@pupford.com .