Brand Manager jobs in Washington, DC

Why AstraZeneca:  

AstraZeneca is a global, science-led, patient-focused pharmaceutical company. We are leading a revolution in oncology to redefine cancer care. Our bold ambition is to eliminate cancer as a cause of death. 

This is an opportunity to join a team dedicated to transforming the future of oncology by putting patients first and following the science to bring next generation medicines to life! 
 

What You’ll Do: 

The Senior Marketing Manager, Immuno-Oncology, will be responsible for brand development and marketing execution of the IO commercial strategy including building new capabilities as needed. As an indication personal promo lead, this role will work collaboratively with cross functional partners to implement robust market shaping activities to drive commercial success across our IO franchise. This role will require leading and collaborating with both internal and external customers to ensure consistency across key HCP promotions.  

This position will report into the head of Marketing and is primarily based at our Gaithersburg, MD campus, headquarters for the Oncology Business Unit.  

Key Responsibilities: 

• Lead implementation of HCP personal, nonpersonal, and peer-to-peer marketing strategies in the US market, to set our brand apart in a competitive environment  

• Support the creation of both branded and unbranded HCP campaign strategies to support key education initiatives with a focus on opportunities that enable us to orchestrate our campaigns across channels and functions 

• Engage with field teams to capture local insights informing promotional messaging, tools, and resources 

• Manage partner agency relationships, workflow, and related project budgets to ensure effective resource allocation (e.g. POs, invoices, etc.) 

• Collaborate with peer indication leads across the US to improve strategic alignment and executional pull-through 

• Collaborate with legal, regulatory, medical, and compliance stakeholders to ensure development and execution of compliant marketing initiatives  

• Assist in the identification, evaluation, and adoption of new partnerships and technologies 

Qualifications: 

Minimum qualifications 

• Bachelor's Degree in relevant field 

• 3 years’ experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics, strategic planning 

• Experience with Medical, Legal, and Regulatory (MLR) regulations, reviews and processes 

• Prior in-line HCP marketing experience 

• High emotional intelligence with a collaborative, inclusive approach that drives team success 

• Experience building and integrating new capabilities that are relevant for brand success 

Preferred qualifications 

• MBA in relevant field 

• Oncology or specialty care experience  

• Experience across multiple promotional channels (Personal, Non-Personal and Digital, Peer to Peer)  

• Product launch experience  

• Customer facing experience  

Skills 

• Excellent oral and written communication skills, with ability to clearly and concisely communicate complex constructs 

• Outstanding project management skills and experience managing multiple vendors, marketing partners, agency partners and budgets  

• Ability to effectively manage multiple competing priorities and projects 

• Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues  

• Experience working closely with field sales organizations to implement sales or marketing programs with measurable business impact  

• Ability to lead without authority  

• High capability at working collaboratively, thinking strategically and operating effectively in a rapidly evolving and competitive market place 

• High ethical standards and personal integrity