Consumer Insights Analyst jobs in Philadelphia, PA

The Consumer Insights & Analytics Manager position is responsible for helping us drive insights excellence across Finch Brands’ market research portfolio, inclusive of both online insights communities and custom insights projects. They bring both quantitative and qualitative research expertise with the ability to design research instruments, conduct analysis, and create deliverables that tell a persuasive story. In collaboration with the Community and Project teams, they will deliver the right insights leadership to answer key strategic questions and deliver on client needs.

This is a critical position and is ideal for someone with 3-4 years of hands-on, ‘real world’ experience in B2B and B2C research. Research will cover a range of topics and methodologies and requires an approach that marries the rigor of an analyst with the consultative mindset of a strategist to advance the strategies of Fortune 500 and start-up clients alike across a variety of industries. The right candidate will be a self-starter with a high degree of comfort working with large volumes of data and know how to conduct advanced statistical analysis using software such as SPSS and MarketSight.

This role will have the support of senior team members to assist with client management and research execution. The ideal candidate will have a proven track record of success being “in the trenches” with research and be able to design and analyze research in a fast-paced environment while being flexible and managing multiple priorities. We’re looking for someone with a high motor and a high ceiling who can grow into increasing levels of responsibility over time through outstanding performance.

Main duties:

• End-to-end research execution: Research design, programming, field management, analysis, and deliverable creation. This includes questionnaire drafting and review, survey programming, data analysis including cross-tabulations and coding, and storytelling in PowerPoint.
• Providing hands-on support for more complex insights needs: This role is meant to support some of our more nuanced, advanced statistical analysis across our market research portfolio on an as-needed basis (e.g., cluster analysis, driver analysis, regressions, etc.).
• Required Experience and Skills:
• Candidates will have a bachelor's or master's degree in fields spanning market research, analytics, statistics, business, marketing, or psychology.
• 3-4 years' experience working in a data-driven role either on client or supplier side.
• Ability to perform at a high level and multi-task in a very fast-paced environment.
• Proven experience and a natural ability to “connect the dots” and drive toward big picture insights.
• Strong analytical skills, with knowledge of how to use statistical analysis programs (Excel, SPSS, MarketSight, R, Q, etc.).
• Ability to design, draft, and program questionnaires, mod guides, and other research activities – especially quant.
• Knowledge of quantitative analysis (significance testing, crosstabulations/banners/nets, weighting, etc.).
• Experience conducting more advanced statistical analyses (e.g., cluster analysis, driver analysis, regressions, etc.)
• Experience using data to storytell, crafting decks that report results in a compelling way - PPT expertise a must.
• Ability to represent data and conceptual insights visually (charting, diagrams, conceptual graphics).
• Ability to self-manage and prioritize shifting needs.
• Strong focus on matching data inputs/outputs to client's business needs and objectives.
• Interest in pursuing new and novel research methods.
• Curious about consumer insights, how insights map to business objectives, and drive actionable results.
• Project management - ability to handle multiple research projects at once.
• Strong focus on QA and superb attention to detail.

Candidate Attributes:

• Self-starter mentality (Be a driver, not a passenger) with a strong bias for action
• A growth-oriented mindset and willingness to move beyond their current comfort zone to develop new skills
• A remarkable work ethic and superior attention to detail
• An ability to learn new things quickly
• Collaborates effectively and has coworkers backs
• A natural curiosity regarding brands and business with a focus on delivering results