Content Specialist, Sr. jobs in Anderson, SC

Position Summary: The content specialist will create content strategies, research trending topics, and write content to communicate NGU’s brand value and promise in traditional and digital arenas. This person will contribute and collaborate with writers and designers to deliver engaging content for NGU’s audiences. The job involves driving long-term brand loyalty, holding in-depth knowledge of key content platforms and how they interact, and having a consumer-centric mindset for taking an idea through creation and distribution. Additionally, the role requires a keen eye for detail and adeptness in finding content that appeals to students and donors while producing accurate, high-quality work. Ideal candidates will be eager to work with a talented, driven, and dynamic team of like-minded individuals to support NGU’s creative needs and drive results.

RESPONSIBILITIES

• Serve as the primary copywriter for enrollment marketing, providing expertise in content strategy, editorial planning, customer journey, and social media.
• Create and audit content journeys for all audiences and stages.
• Self-proof to ensure accuracy, quality, and consistency with minimal changes. Check copy proofs and pre-press proofs to ensure quality.
• Generate ideas and content planning based on strategic priorities set by the brand.
• Leverage insights and analytics to optimize content production.
• Maximize organic traffic through content creation, link building, keyword research and other SEO techniques.
• Generate, edit, publish, and share social media content aligned with the University’s brand, building meaningful connections, and encouraging community members to act, emphasizing the student recruitment cycle.
• Engage with social audiences and be responsive to the needs of the audience where appropriate.
• Identify, monitor, and report key performance indicators and dashboards for social media channels, optimization, and effectiveness, ensuring that methods are grounded in best practices and make recommendations to improve metrics.
• Collaborate with the Director of University Marketing, team members, and various internal clients in developing effective social media campaigns and strategies.
• Collaborate with the Director of University Marketing, team members, and campus community members on strategies and best practices for social media engagement and reputation management.
• Research and understand higher education industry verticals, Christian higher education specifically, and historical creative messaging.
• Maintain open and current communication with team members and internal/external clients.
• When necessary, complete projects by coordinating and communicating with outside vendors, photographers, freelancers, printers, clients, etc.

PERFORMANCE STANDARDS

• In-depth knowledge of digital content distribution channels and how to develop the right content for each to drive authentic consumer engagement.
• Adept at converting brand strategy into value-add content plans that support vital business metrics.
• Organized with strict attention to detail, able to work in a fast-paced environment, working on several creative campaigns at once, often under pressure. Must meet tight deadlines and enter data daily in project management software.
• Must be proactive and comfortable taking the initiative regarding brainstorming, strategy, research, and creativity.
• Work well in a team environment and able to tolerate and learn from open/honest feedback and constructive criticism.
• Maintain technical knowledge by attending writing/content workshops, reviewing professional publications, and participating in professional groups.
• Work with the project manager to coordinate testing efforts, interpret test results, and incorporate results into content strategies.
• Must be familiar with Microsoft Office applications and Adobe Creative Suite in a Mac environment.
• Must possess strong marketing copy methodology and skills for persuasion, such as the FAB approach.
• Must be able to interact and communicate clearly with internal/external clients to determine their content needs, present ideas, and take a project from start to finish.
• Must be familiar with current SEO and traditional print trends and be able to deliver fresh content that is consistent with those trends.
• Proficient command of English grammar and language.
• Supports NGU’s mission statement and core values, commitment to a Christian lifestyle and character in keeping with a biblical model.

  PHYSICAL REQUIREMENTS

• Visual Abilities: Read reports, create presentations, and use a computer system.
• Hearing: Hear well enough to communicate with co-workers, vendors, and students.
• Dexterity, Grasping, Feeling, Writing, typing, and using the telephone, copier, and computer systems.
• Mobility: Open files and operate office machines; move between departments and attend meetings across campus.
• Talking: Frequently convey detailed or important instructions and ideas accurately, loudly, or quickly.
• Lifting, pulling, pushing: Exert up to fifty pounds of force occasionally and/or up to twenty pounds of force frequently and/or up to ten pounds of force constantly to move objects.
• Cognitive/Emotional: Ability to think critically and concentrate. Ability to respond quickly to changes in conditions 75 to 100% of the time.

WORKING RELATIONSHIPS

This is a full-time position in the Office of University Marketing. The Content Specialist will report to the Director. The nature of the responsibilities requires working in person and on location with other team members.

WORK SCHEDULE

The Office of University Marketing is open Monday through Thursday, 8:30 a.m. to 5:00 p.m., and Friday, 8:30 a.m. to 12 p.m. Summer hours may vary. Office hours are subject to change as deemed necessary. Occasional work on Saturdays and evenings may be required.

TRAVEL

Some travel is required for professional development opportunities, as needed.

This job description in no way states or implies that these are the only duties to be performed by the employee. They will be required to follow any other instructions and perform any other duties as requested by their supervisor.

• Bachelor’s degree or higher in marketing, journalism, or another relevant field.
• Minimum 1 to 3 years of content planning/writing experience (PLUS if experience is earned with an ad agency).
• Strong portfolio demonstrating the required creativity, writing, and content strategy proficiency.
• Active in a biblically faithful, evangelical church, preferably one affiliated with the Southern Baptist Convention.
• Affirm the Baptist Faith and Message 2000 without reservation.
• Affirm the university’s Statement on Human Flourishing without reservation.