Marketing Specialist, Communications and Content

Department: Corporate

Employment Type: Full Time

Location: Overland Park, KS

Compensation: $50,000 / year

Description

Key Role Responsibilities

• Content Strategy Development: Develop and implement a comprehensive content strategy aligned with the company's goals and target audience demographics.
• Content Creation: Produce high-quality written content, including articles, guides, case studies, and social media posts that highlight the value proposition of our properties and services. Additionally, oversee the creation of engaging video, 3D Matterport, and photography content to showcase properties, customer testimonials, company and property events, and behind-the-scenes glimpses of our operations.
• Editorial Calendar Management: Create and manage an editorial calendar to ensure a consistent cadence of content publication across all platforms, including video content releases.
• SEO Optimization: Optimize content for search engines to improve visibility and drive organic traffic to our website and other digital properties. Manage website content to ensure alignment with SEO best practices, including keyword research, on-page optimization, and content updates.
• Content Distribution: Develop distribution strategies to amplify the reach of our content through email marketing, social media, guest blogging, and other relevant channels. Explore opportunities for influencer marketing partnerships to extend our reach and engage with new audiences.
• Ad Management: Effectively manage and optimize ad campaigns across various digital platforms, ensuring maximum reach, engagement, and ROI for Price Brothers' real estate offerings.
• Managing Website Content and Campaigns: Oversee the management of property website content, ensuring it is up-to-date, relevant, and optimized for search engines. Work with third parties to develop and execute website content campaigns to drive traffic, increase engagement, and improve conversion rates.
• Performance Analysis: Monitor and analyze the performance of content initiatives using key metrics such as website traffic, engagement metrics, and lead generation to optimize future content efforts.
• Collaboration: Collaborate with internal teams to ensure content aligns with overall marketing, company initiatives, and brand messaging. Identify, train, and manage an internal team of content ambassadors to assist with content creation, distribution, and engagement initiatives. Provide guidance and support to team members to ensure alignment with content strategy and brand standards.
• Working with Third-Party Vendors: Collaborate with third-party vendors, such as digital agencies, content creators, and SEO specialists, to execute content initiatives and campaigns effectively. Manage vendor relationships and deliverables to ensure alignment with company objectives and quality standards.
• Creating and Managing Touchpoint Email and SMS Campaigns: Develop and execute email and SMS marketing campaigns aimed at nurturing leads, engaging existing clients, and driving conversions. Create personalized and targeted email content that provides value to recipients and encourages interaction with our brand.
• Industry Research: Stay informed about industry trends, market insights, and competitor activity to inform content strategy and maintain thought leadership.

Our Ideal Candidate

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 3 years of experience in content marketing, preferably in the commercial or multifamily real estate industry.
• Proven track record of producing high-quality written and video content that engages and informs the target audience.
• Basic understanding of SEO best practices and content optimization techniques.Excellent writing and editing skills with meticulous attention to detail.
• Proficiency in content management systems, email marketing, and social media management tools.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Creative thinker with the ability to generate innovative content ideas.
• Strong project management skills with the ability to prioritize tasks and meet deadlines.

• Valid driver license and any other licenses/certifications required by the state

Benefits

• The company offers an array of outstanding health and wellness benefits starting the first of the month after 30 days of service.  Reasonable insurance premiums including 4 medical options, dental, vision, life & disability, FSA dependent care, legal assistance, identity theft and more.  Participate in the company’s 401k retirement plan, enjoy paid time off and 10 holidays your birthday!  Whether we are cheering on one of our local sports teams, volunteering at a philanthropy or celebrating team milestones, Price Brothers cares about our team members & our community.