Creative Director jobs in Detroit, MI

Minimum/Preferred Qualifications

• 8 years in agency and/or in-house creative department; preferably both
• Bachelor’ degree in design, art direction, communication advertising or a related field
• Solid understanding of the following: creative, brand, marketing, customer experience and design and/or content strategy
• 2 years experience directing a team of graphic and motion designers on executing creative assets both campaigns and presentations
• Demonstrated problem-solving, organizational, and analytical skills
• Genuine curiosity about business and motivated by purpose
• Integrated campaign experience a MUST
• Expertise in B2B marketing inclusive of white labeled marketing solutions, sales pitch materials, trade-show activation, co-branded digital partnership initiatives.
• Proven track record n elevating informative and educational materials both in the promotional and instructional space.
• Basic understanding of the methodologies of research and analytics in order to glean insights and apply them to creative concepts
• Knowledge of various media channels inclusive of broadcast, print, digital and social media channels. Knowledge of tools, marketing technology and tactics a plus
• Knowledge of live & post-production processes
• Entrepreneurial mindset and very strong written, verbal and presentation skills; shows proven ability to pitch and influence in creative concepts; has the ability to sell highly conceptual ideas; shows the realm of the possible and makes it tangible
• Exceptional organizational and multi-tasking skills. Demonstrated ability to manage multiple projects and multiple teams simultaneously - set priorities, utilize resources, identify and meet deadlines
• Working knowledge of Microsoft Office, Figma plus Adobe Creative Cloud including Photoshop, Illustrator, InDesign, After Effects and XD
• Familiarity working with brand management guidelines
• Knowledge of project management systems, digital asset management systems and content management systems
• Experience in advertising or marketing for the FinTech industry
• Experience across B2B industries
• Strong portfolio that reflects work for global or nationally recognized brands

Job Summary

As the Marketing Creative Director, you'll be curious, highly motivated and interested in what’s going on around the world and how it impacts brands. You're a self-starter who understands trends and creates your own with big ideas and compelling storytelling. You've mastered the art of collaboration and hone your work to perfection while ensuring it’s strategically sound. You examine insights and strategy to deliver creative on par with the growth of the business and brand. The Marketing Creative Director develops creative solutions while communicating, executing and sustaining cross-platform strategic initiatives. You remain hands-on when it comes to concepting and obsessed with execution so production knowledge is a must. You direct and lead the creative function to support the strategic goals of the organization and its brands.

Responsibilities

• Lead associate creative director(s) and lead designers and copywriters in the development of innovative, creative, campaign concepts based on insights that increases brand awareness, solidify client loyalty and ultimately drive sales
• Expresses the brand in your respective subject matter area of expertise; ensures brand is expressed properly and consistently, is elevated and extended and ensures continuous improvement to creative deliverables and tactics
• Brings idea to life in their respective medium; focuses on the effectiveness of the work; cognizant of the impact and engagement with the creative
• Present, pitch and sell ideas successfully with guidance from Senior Director(s), while actively giving and receiving feedback at all stages of a project
• Leverage the talents of the art direction, graphic design, motion design and copywriting along with content studio teams toward goals
• Oversee and produce projects from initial concept to delivery of content that align with strategic briefs and business objectives
• Ensure that our creative product delivers on high standards, remains cutting-edge and stays ahead of our competition (i.e., best in class) at all times
• Work with other leaders and teams to ensure creative and messaging needs are met while adhering to the guidelines for strategy, brand messaging and integrated communication channels
• Provide creative direction of photo/video shoots including talent, set, location, etc.
• Work closely with creative strategists, project managers and producers to stay within budget, meet timing requirements and project parameters
• Adapt plans and priorities to meet business objectives and/or operational challenges in a fast paced environment
• Review proofs of print, radio, digital, social, CRM and broadcast
• Act as a thought leader by continuously identifying and finding solutions for areas of opportunity in the business by way of creative problem solving and brand alignment
• Builds the capability of individuals and teams through coaching and mentoring
• Engage in resources to grow expertise in creative direction, industry trends and processes to produce innovative, solution-orientated work
• Engage in resources to grow knowledge of company brands and their audiences to build business acumen for the FinTech industry
• Actively develops open and trusted relationships across the organization
• Drive company culture and participate in team engagement opportunities
• Stay active in the marketing/advertising community in order to share the brand story