Creative Director provides leadership and direction for all phases of creative development work from concept to completion. Designs and implements policies and standards that reinforce the organization's branding strategy and goals. Being a Creative Director promotes excellence in design thinking and a creative strategy for services, products and programs. Interprets stakeholder requirements to produce effective creative concepts and designs. Additionally, Creative Director recruits and develops a team of designers, copywriters, project managers and vendors. Develops creative briefs and design concepts to meet the business objectives of the organization. Studies current trends and technologies to adopt the most effective tools and techniques across all media. Typically requires a bachelor's degree. Typically reports to top management. The Creative Director typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Creative Director typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. (Copyright 2024 Salary.com)
About Centerline Digital
Centerline is a content marketing agency with a passion for resolving complex communications challenges with strategic and creative digital content.
Founded in 1996, Centerline Digital is headquartered in Raleigh, NC. We craft strategic content and experiences that provoke thought and create meaningful connections. We’re experts in telling complex stories and believe no two client engagements are the same.
About the Creative Director role
Do you have the talent and passion to solve big challenges with smart content? Do you enjoy being on the front lines working with clients — some of the most successful companies in the world — to help them spark deeper conversations, generate demand for complex products and solutions, and ultimately make sales?
Our Creative Directors are key to leading the creative execution of content that delivers the right message to the right audience at the right time. We call it “Accountable Creative” – and it requires more than a tagline or clever visual trick. It takes time and focus to understand the offerings like you are the subject matter expert; to understand the audience like you are living among them; and to craft stories and experiences that connect the two.
As a Creative Director you will:
The ideal candidate will bring the following to the table:
What we offer:
Centerline is committed to ensuring diversity, inclusion and respect continue to permeate the fabric of our company culture. We embrace, support and encourage individual differences in age, color, ability or disability, ethnicity, family or marital status, gender identity or expression, language, national origin, political affiliation, race, religion, sexual orientation, veteran status or other characteristics in our employees, clients and suppliers. And we believe the collective sum of these differences has a significant and positive impact on our success.
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