Database Marketing Analyst performs analysis of marketing databases to evaluate and improve the effectiveness of various marketing programs. Develops strategy for targeted marketing campaigns and is responsible for data extraction and list or lead generation. Being a Database Marketing Analyst runs various reports to track retention, identify new customers, and pinpoint opportunities to increase sales to current customers. Ensures that the database is updated and maintained in a timely fashion. Additionally, Database Marketing Analyst requires a bachelor's degree. Typically reports to a manager. The Database Marketing Analyst gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Database Marketing Analyst typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)
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Required Skills and Experience | |
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Professional Certifications | AWS certification highly desired |
Years of Professional Experience | 5 years of DBA development experience SQL development experience Experience in large scale Enterprise environments |
Desired experience |
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Formal Education | Bachelor’s degree in Computer Science, Software/Systems Engineering, or equivalent technical degree |
Citizenship Requirement | U.S. Citizenship required for this specific opportunity |
Security Clearance Requirements | Must possess or qualify for a Public Trust (MBI) |
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