Database Marketing Analyst performs analysis of marketing databases to evaluate and improve the effectiveness of various marketing programs. Develops strategy for targeted marketing campaigns and is responsible for data extraction and list or lead generation. Being a Database Marketing Analyst runs various reports to track retention, identify new customers, and pinpoint opportunities to increase sales to current customers. Ensures that the database is updated and maintained in a timely fashion. Additionally, Database Marketing Analyst requires a bachelor's degree. Typically reports to a manager. The Database Marketing Analyst gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Database Marketing Analyst typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)
Marketing Database Manager 11813
DDC - Glendale, AZ
Job Description:
Position Summary:
Under direct supervision of the Desert Diamond Casino- Phoenix Director of Casino Marketing, the Marketing Database Manager is responsible for maintaining the security, integrity and precision of the database as it relates to all player reinvestment activities. This position is responsible for developing budgets, strategies, communications and operational procedures for player reinvestment programs.
This list of duties and responsibilities is illustrative only of the tasks performed by this position and is not all-inclusive.
Job Requirements:
Minimum Qualifications:
Education and Experience:
Bachelor’s degree plus 5 years experience in direct mail, player reinvestment, or database marketing. 2 of the 5 years of which must have been in the casino industry; or equivalent combination of education and experience. Relevant and direct experience may be considered in lieu of degree requirement. No felony, theft or stealing convictions. Must be able to successfully pass a pre-employment drug/alcohol screen, background investigation, obtain and maintain a gaming license and to include the following:
Physical Demands:
While performing the duties of this job, the team member regularly is required to sit and stand; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The team member frequently is required to walk. The team member occasionally is required to stoop, kneel, crouch, or crawl. The team member must occasionally lift and/or move up to 25 pounds. Specific vision abilities required in this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
Work Environment:
Work is generally performed in an office and casino setting with exposure to second-hand smoke and a high noise level. Evening, graveyard, holiday and/or weekend work may be required. Extended hours and irregular shifts may be required.
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