Database Marketing Analyst jobs in Columbus, GA

Description

Job Summary: Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. Support product and communications managers with sales and/or customer specific data as it relates to product sales and market behavior.

Duties and Responsibilities:

Prepare reports of findings, illustrating data graphically and translating complex findings into written text

Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand

Conduct research on consumer opinions and marketing strategies, collaborating with market professionals, statisticians, pollsters, and other professionals

• Measure and assess customer and employee satisfaction
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls or questionnaires, or arrange to obtain existing data
• Measure the effectiveness of marketing, advertising, and communications programs and strategies
• Seek and provide information to help the company determine their position in the marketplace
• Forecast and track marketing and sales trends, analyzing collected data
• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution 
• Monitor industry statistics and follow trends in trade literature
• Research industry conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services
• Distribute and catalog sales leads gained from digital advertising campaigns and forwards to applicable parties and reports ROI
• Coordinates events

Requirements

Education and Experience:

• Bachelor’s degree or an equivalent combination of education and experience
• At least three (3) years of related experience
• Expert abilities with building relationships, analytical skills, and time management
• Knows principles and processes for providing customer service, customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction
• Excellent written and verbal communication
• Knowledge of the commercial refrigeration industry and the products within is preferred