Database Marketing Analyst performs analysis of marketing databases to evaluate and improve the effectiveness of various marketing programs. Develops strategy for targeted marketing campaigns and is responsible for data extraction and list or lead generation. Being a Database Marketing Analyst runs various reports to track retention, identify new customers, and pinpoint opportunities to increase sales to current customers. Ensures that the database is updated and maintained in a timely fashion. Additionally, Database Marketing Analyst requires a bachelor's degree. Typically reports to a manager. The Database Marketing Analyst gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Database Marketing Analyst typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)
Dole Packaged Foods is a purpose led nutrition and wellness organization that “champions a more equitable world.” A world where everyone has the right to nutrition from the goodness of the earth and we reduce these gaps, one action at a time.
The position is focused on delivering key financial metrics including net sales, profit, and share objectives across retail customers by providing timely and robust financial analysis, control and compliance support, and effective business planning. The position informs and influences business decisions, particularly focused on trade and marketing investment opportunities, business planning, and innovation. The position supports organization goals through the development and execution of effective and efficient business plans, detailed financial analysis involving trade investment and gap closing opportunities, customer level reporting, and robust control and compliance discipline.
This role provides flexibility to work in a hybrid environment of home and our Westlake Village, CA office. (Hybrid is defined as 3 times per week in the office).
All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
FOR JOBS BASED IN CALIFORNIA:
Hiring Pay Scale: $90,000 to $110,000
Dole Packaged Foods is committed to paying our Associates fairly and equitably. The pay rate offered will consider a wide range of factors, including but not limited to experience, education, accomplishments, and location. Pay scales are subject to review on a regular basis and will be updated as appropriate.
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