Digital Advertising Specialist jobs in Passaic, NJ

About Us

Dealer Owned Warranty Company LLC is a leading provider of F&I (Finance and Insurance) partnership services in the automotive industry, offering a full suite of obligor and administrator services, top-of-the-line products, technology, and training. We understand the importance of leveraging process and technology in the F&I industry to drive revenue and ensure success. Our goal is to provide visibility, transparency, and the tools needed for our partners to build their wealth and achieve their goals. DOWC prides itself on taking care of its employees (We were voted one of the “Best Places to Work” two years in a row!), and we also offer award-winning products. All of our positions are fully on-site in Parsippany, NJ.

Job Summary:

We are seeking an experienced marketing professional to join our growing team in Parsippany! The Marketing Specialist will join our current marketing team to play a critical role in developing and executing outbound marketing programs that drive lead generation. Key responsibilities include creating content for print and digital efforts, end-to-end email marketing programs, SEO/SEM, Paid Search/Google Campaigns, CRM database management, website updates, project management, and reporting in the company’s marketing team.

Duties/Responsibilities:

· Create, write, & review content for both print and digital efforts

· Help manage email marketing programs, including list management best practices and segmentation

· Help analyze, review, and implement changes to websites for search engine optimization

· SEM campaign builds, optimizations, & management

· Maintain a customer-focused attitude with a focus on activities that create lifetime customers

· Performs general administrative tasks as needed

· Help with placement of print and digital collateral – including news and feature articles, executive communications, campaigns, events, social media, email, video scripts, and PR.

· Development and implementation of optimized web content across multiple brand properties.

· Help develop social media presence and direct programs to improve social media reputation and recognition

· Work with outside vendors

· Maintain an ongoing list of projects and deadlines in teams

· Assist with daily tasks in support of all marketing department needs

· Assist with any other tasks outlined by the marketing team

Required skills/Abilities:

• Bachelor's degree in Marketing, Advertising, or Business
• Minimum of 5-7 years’ experience as a marketing specialist in a corporate environment
• Proven hands-on experience with SEO and database management
• Basic working knowledge of Adobe Creative Suite
• Knowledge of SEO/SEM, PPC, Paid Search/Google Campaigns, social media, email marketing, digital advertising, retargeting, CRM, and marketing automation
• Excellent verbal and written communication skills.
• Driven and dynamic thinker
• Ability to jump into a fast-paced environment and help with any marketing needs
• Deadline and detail-oriented
• Great time management and organizational skills
• Content and Creative writing interests
• Creative thinking
• Strong desire to learn along with a professional drive
• Solid understanding of different marketing techniques

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer
• Must be able to lift up to 15 pounds

Come join our growing team here in Parsippany! As NJ's Best Places to Work Honoree for two years in a row, we offer:

• Competitive compensation
• Medical, Dental, Vision, 401k matching, Life Insurance, medical expense card
• PTO and Sick Time
• Corporate events, team and culture building activities, employee awards and recognition, company trips and more!

DOWC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact us for assistance.