Digital Content Specialist jobs in Durham, NC

We are seeking a Senior Content Writer to craft engaging, well-optimized content that drives leads for some of the Triangle’s leading local businesses. You will collaborate with a talented team of strategists, designers and other writers to create content across a variety of channels that engages the user and compels them to act. You’ll also help with audience research, topic ideation and creative brainstorming to deliver the right experience for the right customer at the right time. Sound like a challenge you’re up for? Let’s talk.

ROLES & RESPONSIBILITIES

• Create and refine high-quality content for various digital channels, including blogs, social media, digital ads, website copy, email campaigns, case studies, video scripts and more.
• Work with account managers and content strategists to develop and implement content that is aligned with client objectives and optimized for search engines. 
• Proofread and edit content—including content developed by junior writers—for clarity, accuracy, and adherence to brand guidelines. Maintain a high standard of quality and consistency across all client deliverables.
• Support Organic Search specialists with keyword research and adhere to SEO best practices in order to create content that ranks highly in search engines. 
• Collaborate with other department specialists to ensure cohesive messaging and consistency across all marketing channels and content placements.
• Provide leadership and support to junior content writers. Offer feedback and guidance to help them develop their skills and produce high-quality content.
• Monitor content performance, using tools like Google Analytics, to analyze the key success metrics and make adjustments to improve engagement and conversion rates.

QUALIFICATIONS

• Bachelor's degree in Marketing, Communications, English or a related field
• 3-4 years’ experience writing content for a digital marketing agency, within the last year
• Excellent writing, editing, and proofreading skills with a keen eye for detail
• Demonstrated ability to grasp and adapt to different brand voices and industry-specific content requirements
• Proficiency in SEO fundamentals and best practices, including keyword research and content optimization
• Ability to multitask, manage deadlines and work effectively for 10 client accounts in a fast-paced environment
• Desire to grow into a content strategist role, assuming more responsibility in strategy development and implementation, including lead generation, audience engagement and brand awareness strategies that deliver on clients' business goals

SALARY RANGE

$65,000 – $75,000