The Digital Content Specialist I researches, coordinates, edits and integrates the work of writers and designers to produce layouts that meet established branding and style guidelines. Curates content used for a variety of web, mobile, and other platforms. Being a Digital Content Specialist I guides content writers in the creation of targeted content. Sources and selects content from vendors and other sources. In addition, Digital Content Specialist I analyzes content needs and studies content consumption data to optimize content and develop a schedule for updates, archiving, and ongoing production of content. Experienced using a variety of content-management tools. Requires a bachelor's degree. Typically reports to a manager. Being a Digital Content Specialist I work is closely managed. Works on projects/matters of limited complexity in a support role. Working as a Digital Content Specialist I typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
Candidate is U.S. Citizen or Permanent Resident
Position Summary: The Digital Marketing Specialist I (one) adds value to BAPI and the Marketing Team by creating and implementing effective digital marketing collateral to help promote BAPIs image and brand globally through digital media sources. This role must develop print and online marketing content across both domestic and international marketing channels, perform ad copywriting and content creation to support culturally competent online marketing campaigns, have advanced knowledge of graphical tools (ex: Adobe CC suite), and create assets for marketing campaigns and maintain them over time.
Principle Responsibilities:
Create and implement effective digital marketing content to support BAPIs expansion to international markets
Coordinate / support the creation of social media digital content in various forms (e.g. website? blogs? video content, press releases and podcasts)
Website Management & Design including updates, enhancements and ecommerce
Search Engine Optimization (SEO)
Maintains industry knowledge by attending educational workshops or classes; reviewing related publications; establishing networks.
Contributes to team effort by accomplishing related results as needed, including special projects and tasks as delegated supervisor.
Requirements:Education Requirements (R/Required, P/Preferred):
(P) Associate's Degree, Trade or Technical School
(P) Bachelor's Degree
Degrees Preferred: Marketing, Communications, or Business Administration/Management with emphasis in Marketing
Training, Skills, Knowledge and Experience
Specific Training in this field (R/Required, P/Preferred):
Experience/Knowledge in this field (R/Required, P/Preferred):
General Experiences/Knowledge/Skills:
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