Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
We are seeking a highly motivated Digital Marketing Manager that will plan, lead, and execute company-wide digital marketing and lead generation efforts including strategy, execution and optimization of performance across all digital channels – SEO, SEM, email marketing, retargeting, social and online advertising campaigns. This individual will be engaged in developing the organization’s cross-channel communication strategies as well as managing the day-to-day digital marketing initiatives.
We are looking for a creative person who will be responsible for developing and implementing a marketing plan to promote awareness nationally of our brand as well as drive business to our website.
This role is located in Chicago.
Work with leadership team to coordinate and direct the go to market strategy for Oplytic Sales
Work closely with editorial, content, project management, operations, audience development, and digital product development to execute existing and new digital opportunities and products.
Responsible for expanding existing customer distribution and sell through.
Be the thought leader in strategizing the integration of digital products and build new products.
Research potential markets and new business prospects; strategically and proactively develop and pursues potential revenue opportunities with both existing and new customers
Work to continually improve sales processes and customer service, maximizing the use of resources to achieve revenue goals and customer satisfaction.
Develop digital sales budget in conjunction with Sales Market Leaders for all new and existing digital products; monitors budget against performance to ensure that digital sales activities are within budget guidelines.
Bachelor’s Degree or related discipline.
5 years of digital marketing management experience with a passion and experience for building people, product, and business
Individual must have a high degree of digital and technology skills in a sales environment; must be good with numbers and have the ability to analyze digital data to create a digital sales strategy.
Must have practical working knowledge of Facebook Business and Google Advertising Platforms
Clearly articulates, presents and promotes ideas, issues, brand positions and values before various audiences in professional settings such as trade shows, conferences and while performing company-related assignments.
Demonstrates the ability to identify and solve problems quickly, decisively, and independently.
Highly organized team player with strong attention to detail, strong interpersonal skills, and ability to manage multiple employee skill levels within a fast-paced environment.
Strong relationship builder both within the organization and with external partners.
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