Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
At Health Connect Partners, our goal is to connect providers and suppliers through educational meetings and conferences. Our mission is to provide the best in healthcare education and networking so providers learn real solutions and suppliers understand their real needs.
How do we accomplish this?
By bringing providers and suppliers together through, including Hospital Pharmacy, Hospital O.R. & Surgical, Radiology & Imaging, Hospital Supply Chain, Hospital Technology, and Nursing Home. Each aspect of our conferences is designed to provide the optimum environment for networking and building relationships between providers and suppliers.
Job DescriptionAre you an experienced digital marketing executive and digital communications expert with a background in leading and overseeing publications as well as executing digital marketing initiatives within the events space? Are you looking for an exciting position that would allow you to be at the forefront of content development and have a hands-on role in developing and implementing multichannel marketing initiatives that deliver against business goals and objectives? Then look no further! Health Connect Partners is currently hiring a Director of Digital Marketing and Content.
This role is responsible for leading digital marketing and content initiatives to develop new and commercially viable content products that will drive media, subscription, and event revenues as well as managing performance marketing channels and optimizing website conversion rates for a seamless customer journey. The primary objectives will be end-to-end management of existing content websites and launching new ones as well as creating integrated digital, multimedia, and event marketing content that drives Health Connect Partner's growth via strengthening the existing positioning, expanding audiences, and serving as a year-round platform for the hospital professionals through highly targeted and valuable industry intelligence to drive engagement both at and between events.
This position will play a key and hands-on leadership role in building digital brands while ensuring alignment with overall business goals, working closely with the internal team and industry partners, influencers, and leaders on the development and distribution of content and omnichannel marketing initiatives. This role will be a customer-facing leader for multiple brands in Health Connect Partners portfolio and will also serve as a host and moderator for interviews and content capture at Health Connect Partner's events. This is an excellent opportunity to work with growing brands that need both creative and strategic input. This role will require you to be flexible and dynamic; be a self-starter and work as well autonomously as with a team; think strategically and be hands-on in the execution.
Key Responsibilities
Why You'll Love Working at Health CoNNect Partners:
We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most - although not all - of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
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