Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Eckerd College is currently seeking candidates for the position of Digital Marketing Specialist. This opportunity entails joining our dynamic Executive and Continuing Education team, situated at our waterfront property along the picturesque Boca Ciega Bay in St. Petersburg, Florida. In this role, you will play a vital part in supporting our vibrant partner-focused community of certified professionals encompassing executive coaches, HR specialists, mediators, and esteemed professors.
As the Digital Marketing Specialist, your role will support the Leadership Development Institute (LDI) at Eckerd College in delivering high-quality, assessment-based leadership programs and train-the-trainer certification programs for professionals in the for-profit, nonprofit, government and education sectors. The specialist collaborates closely with leaders across the division to support their projects and initiatives to provide the best learning experience for our clients.
The position provides overall management of the brand look across the division's websites and client portals, creation of marketing materials such as flyers and program delivery resources, email marketing, social media management and digital advertising. The role requires the incumbent to possess proficiency in specific digital marketing tools (including Adobe Creative Suite, Canva, MailChimp, Microsoft Office, and Google Suite), strong project management skills and effective collaboration with stakeholders.
Eckerd College's Leadership Development Institute (LDI) is a network associate of the Center for Creative Leadership and offers internationally acclaimed leadership programs to thousands of local, national and international clients.
Benefits Overview
Eckerd College offers a competitive benefits package, including the following:
Key Responsibilities
Qualifications
How to Apply
All interested candidates must apply online at http://eckerd.hirecentric.com. Follow the instructions to complete the online application.
Employment will require a successful background check.
Eckerd College is committed to fostering a diverse faculty, staff, and student body, and an inclusive campus community. Eckerd is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, age, gender identity, national origin, disability, veteran status, or any other characteristic protected by law. Eckerd College is especially interested in attracting candidates from historically underrepresented groups.
Clear All
0 Digital Marketing Director jobs found in Saint Petersburg, FL area