Digital Marketing Manager jobs in Bear Creek, WI

Company Profile

DuraShield is a leading residential and commercial roofing contractor serving WI and IL since 2003. We offer comprehensive roofing solutions throughout WI, Northern Illinois and the Chicago suburbs.

Position Overview

We are seeking a motivated and dynamic individual to join our team as a Digital Marketing Manager/Business Development Associate. This role offers extensive growth opportunities, including professional development and training programs designed to enhance your skills and career progression within our company. The ideal candidate will be responsible for driving business growth through various strategies, including social media engagement, building relationships with property management companies, collaborating with insurance agents, and participating in home improvement shows and community events.

Additionally, the candidate will help develop initiatives to give back to the community. At DuraShield, we prioritize a collaborative and supportive work environment, guided by our core values of Dependability, Integrity, Growth, and Service. This position offers an exciting opportunity to contribute significantly to the expansion and success of our company. If you're passionate about driving growth, building meaningful relationships, and making a difference in your community, we encourage you to apply.

Position Duties:

1. Social Media and Digital Presence Management:

- Create, post, and manage engaging content across social media platforms such as Facebook, Instagram, TikTok, and LinkedIn.

- Collect and edit video content for ads and social media channels.

- Run Facebook & Instagram ads.

- Monitor and respond to comments, messages, and inquiries from potential clients.

- Add photos to the Google My Business page to enhance the online presence.

- Monitor online reviews and respond appropriately to maintain the company’s reputation.

- Analyze social media metrics to assess campaign effectiveness and adjust strategies as needed.

2. Relationship Building:

- Identify and establish relationships with property management companies to become their preferred roofing service provider.

- Network with insurance agents to secure referrals and partnerships for roofing repair and replacement projects related to insurance claims.

- Attend industry events, conferences, and networking meetings to expand professional contacts and generate business opportunities.

3. Lead Generation and Follow-Up:

- Actively prospect and cold-call potential clients to generate leads and schedule appointments for roofing assessments.

- Follow up on leads promptly and professionally to convert prospects into customers.

- Maintain a CRM system to track leads, interactions, and outcomes for reporting and analysis purposes.

4. Market Research and Analysis:

- Stay informed about market trends, competitors, and industry developments related to roofing services.

- Conduct market research to identify new business opportunities and areas for growth.

- Analyze data and metrics to evaluate the effectiveness of business development efforts and make recommendations for improvement.

5. Collaboration and Teamwork:

- Work closely with the sales and marketing teams to align business development strategies with overall company objectives.

- Provide support and assistance to colleagues as needed to achieve collective goals and objectives.

- Meet with the team weekly to review performance and discuss strategies.

Qualifications:

- Bachelor's degree in Business Administration, Marketing, Communications, or related field preferred (or attending school for and graduating soon.)

- Proven experience in business development, sales, or marketing.

- Strong communication, networking, and interpersonal skills.

- Ability to work independently and as part of a team in a fast-paced environment.

- Proficiency in social media management tools, graphic design tools and video editing software.

- Familiarity with SEO/SEM and Google Analytics.

- Creative type and able to edit photos and videos for social media posts.

- Work closely with the sales and marketing teams to align business development strategies with overall company objectives.

- Provide support and assistance to colleagues as needed to achieve collective goals and objectives.

- Meet with team weekly to review performance and discuss strategies.

- Valid driver's license and willingness to travel as needed to potential referral partners.

Must align with our Core Values:

Dependable - To our customers and company team members

Integrity – Always do the right thing

Growth – Mindset and personal development

Service – Always go above and beyond

Why Join DuraShield?

Join our team and play a vital role in driving the growth and success of our roofing company. This position offers an exciting opportunity to contribute significantly to the expansion and success of DuraShield.

Compensation

Base Salary with Quarterly Bonuses

If you think this position is a great fit for you and you would love to join our team, please send your resume and make sure to include your personal email and phone number.

Job Type: Full-time

Pay: From $65,000.00 per year

Benefits:

• Health insurance
• Paid time off
• Professional development assistance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Relocate:

• Neenah, WI 54956: Relocate before starting work (Required)

Work Location: In person