Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
***This is a safety-sensitive position***
We will begin setting up interviews for this position the week of 5/13
JOB SUMMARY:
The Marketing and Brand Manager – Flypaper, (MBM), is accountable for the execution of a complete marketing plan for all Flypaper Agencies. The MBM will build and develop sound working relationships with all Flypaper Agency Managers, The Flypaper Leadership Team, local newspaper leadership, and key WEHCO Corporate team members. While a list of necessary functions and tasks is listed below, the MBM needs to be a creative thinker, always looking for new and cost-effective way to increase Flypaper’s visibility, inbound leads, and brand recognition.
JOB DUTIES AND RESPONSIBILITIES
ESSENTIAL FUNCTIONS:
Digital Advertising for the Agency
Inbound Lead Generation
· Content development
· Utilization of the HubSpot Marketing Hub for both outreach and communication with our current client base.
· Email marketing – Write, design, and manage email marketing campaigns targeted to both prospects and current clients
· Management of internal WEHCO print ads in newspapers, magazines, etc. and digital display ads for Flypaper on company-owned websites
· SEM management and reporting – Partner with the Operations Team to efficiently manage Flypaper’s SEM efforts with an eye towards increased lead conversion. Provide monthly readouts to senior leadership on SEM performance.
· SEO for the Flypaper Web site – Partner with the operations team in an effort to constantly improve relevancy for key searches and improved page position. Provide monthly readouts to senior leadership.
· List development and management
· Reporting and tracking of all inbound leads, measuring source effectiveness, ROI, close rate, etc.)
Agency Outreach
Agency Summit
Administration
ADDITIONAL DUTIES:
Other duties as assigned
EDUCATION:
Bachelor’s degree in marketing or related field
EXPERIENCE:
Three years of marketing experience; internet/digital marketing preferred.
KNOWLEDGE, SKILLS, AND ABILITIES:
Strong leadership abilities
Ability to assist with developing team members consistent in all job functions
Superior internet/digital product knowledge and personal selling skills.
Strong Microsoft Office skills including Powerpoint, Excel, and Word
Good organization and communication skills are required (verbal and written).
Ability to share a vision and gain buy-in (build loyalty).
A performance-oriented leader with sound ability to manage a team to daily outcomes.
Ability to achieve goals through the team.
Local market analytics and a solid set of computer skills are needed.
Must be able to identify and diagnose issues to ensure achievement of goals.
Develops a work environment that motivates and maintains a high level of employee performance and morale.
Hold team members accountable to performance metrics and acts quickly when performance issues arise
TRANSPORTATION:
Must possess or be able to obtain a valid Driver’s License.
Driving records must meet the requirements set in the “Personal Vehicles Used for Company Business” policy.
Must provide own immediate, dependable transportation (mileage reimbursable).
Must provide the company with proof of insurance.
*This is a safety-sensitive position*
Job Type: Full-time
Pay: $40,000.00 - $60,000.00 per year
Benefits:
Schedule:
Education:
Experience:
Work Location: Multiple locations