Digital Marketing Program Manager jobs in Battle Creek, MI

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Digital Marketing Analyst
  • Hillsdale College
  • Hillsdale, MI FULL_TIME
  • Overview

    The Digital Marketing Analyst assists the digital marketing team with the day-to-day operations and reporting for college-wide and department-specific marketing initiatives. In addition, the Digital Marketing Analyst works with the Marketing Team on integrated marketing campaigns across multiple mediums and platforms.

    Responsibilities

  • Collaborate with the Marketing Team on objectives and development of media plans, including audience targeting and segmentation, messaging, flighting, and reporting.
  • Provide reporting and insights on digital and social campaigns across multiple channels, including Facebook/Instagram, YouTube, Twitter, LinkedIn, Display, Search, etc.
  • Compile data across technology platforms and create weekly/monthly reports, including analysis for insights, optimizations, and future strategy development.
  • Analyze data that facilitates opportunities and insights within customer journeys, including but not limited to paths to key journey stages and understanding drop-off rates through the conversion funnel.
  • Contribute to conceptualization, development, and maintenance of dashboards and reporting interfaces using various reporting tools and technologies.
  • Contribute to workflow efficiency improvements and more effective ideation by cultivating new learning tools, sources, and resources.
  • Ensure campaigns are meeting clearly defined conversion objectives.
  • Automate repetitive processes to improve efficiency.
  • Maintain knowledge of industry best practices and new technologies
  • Qualifications

    QualificationsTo perform this job successfully, an individual must be able to perform each essential duty mentioned satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

     

     Education & Experience

    Undergraduate degree or comparable certification and training.  3-5 years of digital marketing experience with non-profit experience preferred.

     

    Other Skills

    • Proficient with Microsoft Excel.
    • Must possess strong analytical and organizational skills, attention to detail, and a self-starter mindset.
    • Be imaginative and have a practical approach to problem-solving.
    • Possess strong listening, communication, and presentation skills.
    • Prefer experience with DOMO, Tableau, Datorama, or similar dashboarding tools.
    • Have worked within platforms including Google AdWords, Google Analytics, Google Tag Manager, Bing Ads, Facebook Business Manager, Instagram Ads, and LinkedIn Ads.
    • Exemplify the Marketing Department’s Core Virtues: Creative, Courageous, Relentless, Strategic, and Partnership.

     

    Personal Characteristics

    The Marketing Department frequently interacts with donors, faculty and staff.  A clean, neat appearance and a pleasant relationship that is supportive of the College mission are essential.  This relationship needs to be pleasant, supportive, and professional, while maintaining confidentiality. 

     

    Code of Commitment

    Be a good representative of Hillsdale College to promote the liberal arts, the College’s original Articles of Association and operating principles stated in the Staff Code of Commitment. The Mission Statement should be considered in all aspects of the position. The teaching of Christian faith shall remain a conspicuous aim of the College.

  • 1 Month Ago

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Digital Solutions Manager
  • Townsquare Ignite NEW
  • Kalamazoo, MI FULL_TIME
  • Digital Solutions Manager, Kalamazoo, MI *This is an in-office position that requires you to work closely and collaboratively with a team.* As a Digital Solutions Manager, you will provide cross-platf...
  • Just Posted

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Digital Content Manager
  • Kalamazoo Institute of Arts
  • Kalamazoo, MI FULL_TIME
  • Kalamazoo Institute of Arts Digital Content Manager The Kalamazoo Institute of Arts is seeking a full-time Digital Content Manager (DCM) to implement our digital content strategy around programming an...
  • 13 Days Ago

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Digital Solutions Manager
  • Townsquare Ignite
  • Kalamazoo, MI FULL_TIME
  • Digital Solutions Manager, Kalamazoo, MI *This is an in-office position that requires you to work closely and collaboratively with a team.* As a Digital Solutions Manager, you will provide cross-platf...
  • 14 Days Ago

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Marketing Manager
  • EG Professional
  • Hastings, MI FULL_TIME
  • A great company in the Hastings, MI area is adding a Marketing Manager to their growing team! This company offers a wonderful culture and offers competitive pay and benefits. If you want to be part of...
  • 1 Month Ago

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Restaurant Manager
  • Restaurant General Manager
  • Battle Creek, MI FULL_TIME
  • Arby’s believes in the importance of flexibility for employers and employees alike, and we believe that our employees are our greatest asset. We treat our people with respect and honesty and are commi...
  • 2 Days Ago

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0 Digital Marketing Program Manager jobs found in Battle Creek, MI area

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Marketing and Communications Manager
  • Southwest Michigan First
  • Kalamazoo, MI
  • Southwest Michigan First is seeking a highly motivated and experienced Marketing & Communications Manager to join our dy...
  • 4/25/2024 12:00:00 AM

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Marketing & Audience Outreach Officer
  • Korn Ferry
  • Kalamazoo, MI
  • As the Marketing & Audience Outreach Officer, you will: Play a critical role in expanding the company's reach and impact...
  • 4/24/2024 12:00:00 AM

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Marketing Associate, Digital Solutions
  • Stryker
  • Portage, MI
  • Work Flexibility: Onsite As a Marketing Associate on Stryker's Digital Solutions Triton team, you will serve as a produc...
  • 4/24/2024 12:00:00 AM

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Senior UX Content Strategist
  • Quantum Health
  • Three Rivers, MI
  • DescriptionLocation: This position is located at our Dublin, OH campus with hybrid flexibility.Who we areFounded in 1999...
  • 4/24/2024 12:00:00 AM

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Marketing and Communications Manager
  • Southwest Michigan First
  • Kalamazoo, MI
  • Southwest Michigan First is seeking a highly motivated and experienced Marketing & Communications Manager to join our dy...
  • 4/22/2024 12:00:00 AM

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Marketing & Audience Outreach Officer
  • Korn Ferry
  • Kalamazoo, MI
  • As the Marketing & Audience Outreach Officer, you will: Play a critical role in expanding the company's reach and impact...
  • 4/22/2024 12:00:00 AM

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Senior UX Content Strategist
  • Quantum Health
  • Potterville, MI
  • DescriptionLocation: This position is located at our Dublin, OH campus with hybrid flexibility.Who we areFounded in 1999...
  • 4/22/2024 12:00:00 AM

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Radio Host/ Digital Content Writer- WBCK
  • Townsquare Media Inc.
  • Kalamazoo, MI
  • **Radio Host/ Digital Content Writer- WBCK** at Townsquare Media Kalamazoo, MI **Radio Host/ Digital Content Writer- WBC...
  • 4/21/2024 12:00:00 AM

Battle Creek is a city in the U.S. state of Michigan, in northwest Calhoun County, at the confluence of the Kalamazoo and Battle Creek rivers. It is the principal city of the Battle Creek, Michigan Metropolitan Statistical Area (MSA), which encompasses all of Calhoun County. As of the 2010 census, the city had a total population of 52,347, while the MSA's population was 136,146. According to the United States Census Bureau, the city has a total area of 43.73 square miles (113.26 km2), of which 42.61 square miles (110.36 km2) is land and 1.12 square miles (2.90 km2) is water, making Battle Cree...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Program Manager jobs
$67,457 to $92,317
Battle Creek, Michigan area prices
were up 1.3% from a year ago

Digital Marketing Program Manager in Boston, MA
Performs and analyzes ad copy and landing page tests to increase conversion rates.
January 02, 2023
Produces landing pages & microsites for direct and traditional media.
March 19, 2023
Provides strategic oversight and day-to-day management of all search marketing and digital media acquisition and cross-sell efforts for assigned business lines.
April 12, 2023
Digital Marketing Program Manager in Lake Forest, IL
Demonstrate ability to work as a team player, prioritize, multi-task and work with minimal supervision.
March 06, 2023
Develop and execute timely delivery of communications ensuring that all content is aligned with content calendar, and track performance.
April 21, 2023
Digital Marketing Program Manager in San Jose, CA
Manage content development, coordination, editing, production and publishing of the IQnews sales communications program.
December 03, 2022
Contribute as appropriate to other Marcom initiatives that require an online presence or that intersect with duties and responsibilities above.
February 05, 2023