Digital Marketing Program Manager jobs in Edmond, OK

National Cowboy & Western Heritage Museum, Oklahoma City, OK

Social Media and Digital Marketing Manager

Status: Exempt, Full Time
Salary Range: $50,000 - $60,000 based upon experience.

POSITION SUMMARY
The Social Media & Digital Marketing Manager is responsible for gathering, crafting and posting content on
multiple formats and platforms to build the National Cowboy & Western Heritage Museum’s brand awareness
by marketing what we do and effectively telling our story. In this role, you will have the opportunity to have a
real impact and drive growth through enhancing social media presence, updating website, market
communication, brand awareness, promotions and analyzing market trends.

This role is on-site, exempt full-time position.

Job Responsibilities

Social Media

• Optimizes stories to boost engagement metrics like clicks, shares, traffic, view, etc.
• Develops and executes innovative social media strategies to amplify our online brand presence.
• Content management and scheduling
• Monitors social media trends, hashtags, and conversations to identify opportunities for real-time

as organic content, influencer management, digital and email marketing, and measuring success by
regularly analyzing KPI metrics.

• Acts as the Museum’s voice on social media; providing day to day community engagement of the

• Creates and executes a social media strategy for the Museum, implementing tactics to grow, engage

• Works with Online Store Sales Manager and Marketing leadership to build a social media strategy for

• Utilizes data analytics to measure the effectiveness of campaigns and make data-driven

• Explores and implements influencer collaborations, partnerships, and cross-promotion opportunities

• Manages visuals and merchandises brand website, updates product listings and assures a seamless

1

ensure high levels of customer satisfaction.

Website

• Manages content updates to the Museum website, and works with staff to ensure text and imagery is

• Creates webpages for events.
• Acts as primary contact with web agency/contractor to:

o Communicate design and functionality updates beyond capabilities of staff where
agency/contractor services are necessary.

properties.

Required Qualifications

• Bachelor’s degree in marketing, communication or related field.
• 3 years of professional content management experience, including social media, email marketing and

and concurrently.





To apply: Send resume, cover letter and examples of creative social media content and email
marketing to HR@nationalcowboymusuem.org. Applications with missing documents will not be
considered for the position.

2

National Cowboy & Western Heritage Museum, Oklahoma City, OK

3