Digital Marketing Program Manager jobs in Washington

Job Title: Amazon Marketing Manager

Job Type: Full-Time

Location: United States (preferably Seattle, WA or Portland, OR), Remote, M-F, Pacific Time

Restriction: This opportunity is for candidates residing in the United States

Compensation: $85,000 to $105,000 Annually Benefits

The client is a rapidly growing sales management firm dedicated to the success of their clients on the Amazon platform. They partner with great brands to develop and implement strategies to help them thrive in today’s changing retail environment. Their clients desire more than a top line; they want a strategic approach to Amazon centered around brand story, consumer engagement, and profitable partnerships.

They work hard, they have fun, and they put their clients first, always. Independent thinking, initiative, and a positive attitude are absolute musts in this highly collaborative environment. Those who are successful are self-starters who want to make themselves and their team better every day.

The client is looking for an Amazon Marketing Manager to join their team of Amazon experts. This role will be responsible for managing some of their top clients’ PPC marketing campaigns and SEO within the Amazon platform. The candidate would need to be comfortable being client-facing and have the ability to develop, report, and then explain the full funnel marketing philosophy to the client. The ideal candidate will be able to identify strategies to continue to help their clients scale as well as delegate optimization priorities to their marketing coordinator partner.

Responsibilities

• Collaborate with Client Service Managers to implement paid search and SEO strategies for clients.
• Actively manage PPC campaigns to improve effectiveness, reach, and conversion.
• Evaluate and analyze marketing success across channels, providing strategic insights into what worked, what did not, and actionable areas for improvement.
• Compile and analyze client reports and data on a weekly, monthly, or quarterly basis. Be able to contextualize data into meaningful and actionable recommendations.
• Stay on the cutting edge of all things Amazon marketing within both Vendor and Seller Central, including Amazon Advertising, AMS, AMG, DSPs, Daily Deals, Lightning Deals, Coupons, Promotions, etc.
• Deliver continuous improvement to CTR, ROAS, ACoS, and Conversion Rate.
• Delegate optimization priorities to the marketing coordinator.
• Manage active DSP campaigns, continually research new DSP audiences, and build on current DSP capabilities.
• Forecast quarterly and annual budget recommendations for clients based on strategic campaign tactics.

Successful Candidates

• 3-5 years’ experience in professional services, with a recent emphasis on marketing strategy and execution within the Amazon platform, including DSP.
• Can execute:
• Budget forecasting recommendations.
• Can deliver reporting and strategic recommendations to the client.
• Delegate optimizations and campaign diversifications to the Marketing Coordinator.
• Keep focus on high-level strategies and client scalability.
• Experience with Amazon API rule-based systems and the ability to discern actionable insight from a variety of key data points that clients often provide from off-Amazon historical performance.
• Pacvue experience is a plus.
• Bachelor’s degree in business, marketing, or a related field is required.

Benefits

• Health and Dental Offered
• PTO, Including 10 Holidays, Sick time, and Vacation
• 401(k)

Job Type: Full-time

Pay: $85,000.00 - $105,000.00 per year

Work Location: Remote