Digital Marketing Specialist jobs in Battle Creek, MI

• Create and execute marketing content strategies leveraging digital marketing, paid & organic, eCommerce & social media channels.
• Analyze data and performance metrics to identify areas of opportunity and make data-driven decisions.
• Develop and manage the social media calendar and collaborate with members of the marketing team to produce high-quality, brand-aligned content to drive awareness and increase brand visibility.
• Actively monitor and engage our audience across all social media platforms including Facebook, Instagram, X, TikTok, LinkedIn, and YouTube in a timely and professional manner.
• Provide clear and concise reporting to internal teams including Marketing, Sales and Administration regarding campaign performance.
• Stay up-to-date with the latest digital marketing and social media trends, tools and best practices. Conduct market research on industry trends and competitor activities.

• Bachelors Degree in Marketing/Digital Marketing, Advertising, Communications, Business Analytics, or related field required.
• 5 years of relevant experience specifically with PPC. GA4 Certified highly preferred. Hub Spot Certification would be a plus.
• Familiarity with website builds and graphic design would be a plus.
• Demonstrated initiative, willingness to take on greater challenges, and have a proactive & results-driven mindset.
• Excellent verbal communication and interpersonal skills and ability to work independently as well as collaboratively in a team-oriented environment.
• Strong computer skills, time-management skills, organizational skills and the ability to analyze & interpret data.
• Ability to maintain a professional and positive attitude at all times.

Flexible work from home options available.