Redwood Credit Union is looking for a Senior Digital Marketing Specialist who will perform a wide variety of marketing efforts for digital/online/mobile and other marketing efforts including project management to support The Redwood Group’s strategic initiatives. Working with the Marketing leadership, acts as primary digital marketer and email administrator for Redwood Credit Union (RCU) and its subsidiaries.
Responsible for the execution of a wide variety of marketing and communication efforts such as supporting the Redwood Group’s email platform and initiatives, online and mobile marketing efforts, website graphics and marketing content, marketing campaigns, advertising, support of social media efforts, newsletters, for The Redwood Group.
Essential Functions
Online Marketing
• Manage our transition to and adoption of Salesforce Marketing Cloud, including onboarding journeys, transactional messages triggered by Member behavior and ongoing promotional campaigns.
• Manages assigned marketing related website updates including but not limited to the homepage, marketing landing pages, online banking promotions, press releases and the Redwood Credit Union blog.
• Manages and drives the email marketing program for Redwood Credit Union including creation, testing/QA and analysis of all emails, vendor management and best practices.
• Act as Search Engine Marketing (SEM) internal subject matter expert, optimizing investments on an ongoing basis and launching new campaigns to support seasonal and ad-hoc promotions. May collaborate and co-manage agency partners in SEM over time.
• Support the Marketing and Communications & PR Departments in the comprehension and application of digital analytics and metrics to drive success in their marketing programs.
• Collaborate with the Digital Experience Department in execution of digital efforts including the facilitation of graphical needs and testing user experience for improvements.
• Identifies and tests new marketing opportunities to drive user engagement as it relates to lead generation, customer acquisition and conversion. Familiarity in A/B multivariant testing.
• Demonstrates superb communication with Marketing, Communications & PR and Digital Experience, and other departments/stakeholders.
Department Support
• Acts as a primary project manager and coordinator for promotions and projects. In this role, is responsible for developing and communicating marketing program description plans and executing projects.
• Acts as a key player in maintaining the integrity of the Redwood Group’s brands, ensuring effective and consistent use of the names, logos, and other representations of the organizations both internally and externally.
• Identifies key target marketing techniques and works closely with the department staff to ensure effective use of data, enhanced decision making and target marketing.
• Ensures the protection of Members’ confidential data.
• Performs quality control of materials, including proofreading and assists with quality control and proofreading tasks and other marketing support as requested.
• Provides excellent service to Members, Officials, management, staff, agencies/business partners and community contacts. Ensures positive relationships with a diverse group of people.
Non-Essential Functions
• Assists with RCU efforts related to community/non-profit groups, including marketing, communication, and event support.
• Takes active role in community events and contributes to local area non-profits via volunteerism, expert knowledge sharing, and serves as an ambassador in the community on behalf of RCU.
\nThe ideal candidate has a bachelor’s degree in related field required, and 5 years of experience. Certifications for online and mobile marketing preferred. Bilingual/Spanish speaking abilities a plus.
Compensation: Base starting range: $42.00 to $56.00 per hour commensurate with experience.
Our base salary starting range is based on scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal peer equity. We offer a competitive total rewards package including a wide range of medical, dental, vision, financial, and other benefits.
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