Overview:
We are seeking a talented Marketing Specialist to join our team. The ideal candidate will have a passion for marketing and a strong skill set in various marketing techniques and tools.
Duties:
- Develop and implement marketing strategies to drive brand awareness and lead generation
- Conduct market research to identify trends and opportunities
- Manage SEO efforts to improve online visibility
- Create and execute email marketing campaigns
- Utilize performance marketing tactics to optimize campaign effectiveness
- Analyze data and metrics to evaluate campaign performance
- Oversee social media marketing initiatives
- Collaborate with the sales team on advertising strategies
- Utilize Adobe Creative Suite for content creation
-Create and manage blog content
-Collaborate with media companies and design in-store signage, event signage, and digital ads.
-Produce occasional video content for Youtube and Facebook
-Create and manage Google ads and performance analytics
Qualifications:
- Bachelor's degree in Marketing or related field
- Proven experience in Google Analytics, SEO, Email Marketing, and Social Media Marketing
-Proficiency in Shopify and ecommerce management
- Familiarity with research methodologies and analytics tools
- Strong understanding of advertising sales principles
-Graphic design and copywriting expertise
-Video editing skills is a plus
Tools and Software:
Experience with tools such as SEMRush, Google Merchant Center, Google Search Console, Canva, Adobe Suite(Illustrator, InDesign, Premiere Pro), Brevo and Shopify is essential.
If you are a creative thinker with a passion for marketing and possess the skills mentioned above, we encourage you to apply for this exciting opportunity.
Job Type: Full-time
Pay: $48,238.00 - $50,944.00 per year
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Experience:
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Work Location: In person
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