Digital Marketing Specialist jobs in Houston, TX

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Digital Marketing Specialist
  • Academy Sports + Outdoors
  • Katy, TX FULL_TIME
  • Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth.

    Come join a winning team! Academy Sports Outdoors is looking for a Digital Media Specialist to join their team. This role is to support the planning and execution of Academy Sports Outdoors paid media campaigns across multiple digital channels. This role will work across internal media and cross-functional teams to ensure overall campaign strategy is aligned and timelines are met. The Digital Marketing Specialist must have a strong focus on project management, attention to detail, and the ability to effectively communicate to a variety of agency and internal partners.

    Education

    Job Description:

    • Bachelor’s degree in Marketing or equivalent years of related work experience

    Work Experiences

    • 2 years of digital media marketing experience
    • Retail experience preferred
    • Experience in managing paid search (Shopping and Text), display and affiliate programs from planning to execution, leveraging all facets of digital targeting which include but are not limited to behavioral, contextual, retargeting, and dynamic targeting
    • Experience working in digital ad platforms such as Google Ads, Facebook Ads Manager or other programmatic media platforms
    • Demonstrated ability to understand business goals and develop unique media opportunities that deliver on the business goal

    Skills

    • Communication: Strong communications skills, both written and verbal communication and presentation skills, with the ability to interface effectively with internal and external teams
    • Digital Media: General understanding of digital media channels including SEM, and affiliate, social media, display and OLV
    • Project management: Experience managing projects and meeting deadlines
    • Collaboration: Ability to work cross-functionally with agency partners, co-workers, and vendor partners
    • Organization: Well-organized with excellent time management skills
    • Analytics: Experience using web analytics tools and optimizing campaigns based on performance (Google Analytics/Adobe Analytics, tag/pixel management, and ad verification platforms a plus)
    • Creativity: Come up with new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
    • Acceptable level of hearing and vision to perform job duties

    Responsibilities

    • Collaborate with media agencies and media vendors to own and manage multiple media channels that include Paid Search, Affiliate, Influencer and Creator marketing.
    • Independently manage the annual budget including but not limited to reforecasting, budget reconciliation, accrual, and invoicing.
    • Day-to-day management as well as near and long-term PPC account strategies, bid strategies, ensuring campaign media spend is efficient in driving KPI performance goals.
    • Support our affiliate influencer strategy and execution, creating programs that build Academy’s brand and developing/nurturing relationships that drive revenue profitably.
    • Communicate campaign media plans to internal stakeholders – strategy, tactical plan, creative examples, performance insights, etc. – to facilitate seamless execution.
    • Partner with the media agency to provide actionable analysis of digital buys to optimize future campaigns based on those learnings.
    • Collaborate with cross functional teams and external vendor partners to satisfy brand initiatives as well as maximize return for enterprise-wide priorities.
    • Elevate the Academy Sports Outdoors brand by ensuring brand consistency and aesthetic integrity in digital marketing assets.

    Physical Requirements & Attendance

    • Acceptable level of hearing and vision to perform job duties
    • Adhere to company work hours, policies, procedures, and rules governing professional staff behavior
    • Up to 10% of domestic travel, overnight stays as needed

    Full time

    Equal Employment Opportunity

    Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.
  • 8 Days Ago

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Digital Marketing Specialist
  • Rose International
  • Houston, TX TEMPORARY
  • Date Posted: 06/06/2024Hiring Organization: Rose InternationalPosition Number: 465448Job Title: Digital Marketing SpecialistJob Location: Houston, TX, USA, 77002Work Model: HybridShift: 8-5 PM; Remote...
  • 8 Days Ago

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Digital Marketing Specialist - 175039
  • Raise
  • Houston, TX CONTRACTOR
  • We’re Hiring! Our key client is hiring and looking to add a Digital Marketing Specialist to their team. Please check the description below and reach out to us for more details if you are interested.Pa...
  • 3 Days Ago

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Digital Marketing Specialist
  • Brooksource
  • Houston, TX CONTRACTOR
  • DIGITAL MARKETING SPECIALIST Contract: 6 month possible extension Schedule: Hybrid 3x onsite in person Tuesday, Wednesday Thursday Position Overview:We are looking for a skilled Digital Marketing Spec...
  • 3 Days Ago

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Digital Marketing Specialist
  • PROS
  • Houston, TX FULL_TIME
  • Come for the culture, grow your career, and enjoy the journey When you join PROS, you’re joining a community of people who genuinely care – about their work, communities, customers, and each other. We...
  • 4 Days Ago

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Digital Marketing Specialist
  • Shivark Inc
  • Houston, TX CONTRACTOR
  • Digital Marketing Specialist (Email Marketing/ Salesforce Marketing Cloud)Houston, TexasThis is a 6-month contract position in Houston to support an enterprise client. We are looking for a skilled Dig...
  • 4 Days Ago

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0 Digital Marketing Specialist jobs found in Houston, TX area

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Manager Communications - PR
  • DLA Piper
  • Houston, TX
  • DLA Piper is an equal opportunity employer. All qualified applicants will receive consideration for employment without r...
  • 6/17/2024 12:00:00 AM

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Manager, Communications & Student Media
  • University of Houston at Clear Lake
  • Houston, TX
  • The Manager, Communications & Student Media oversees and coordinates marketing, communications, and student media initia...
  • 6/17/2024 12:00:00 AM

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Marketing Specialist
  • EAG Services
  • Houston, TX
  • EAG is currently seeking a Marketing Specialist. ABOUT EAG: EAG is a dynamic and growing Consulting, IT, and Back Office...
  • 6/17/2024 12:00:00 AM

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Digital Marketing Specialist (Google/Meta) - Remote
  • SYVO
  • Houston, TX
  • Join our team at SYVO, a leader in revolutionizing the retail industry through best-in-class, mobile-friendly website de...
  • 6/16/2024 12:00:00 AM

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Analyst/ Associate- Corporate Development
  • Boardwalk Pipeline Partners
  • Houston, TX
  • Analyst/ Associate- Corporate Development Houston, TX, USA Req #1248 Monday, April 22, 2024 *To access Dayforce at its b...
  • 6/16/2024 12:00:00 AM

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Marketing Manager, Small Molecules, Campaigns (f/m/d)
  • Lonza, Inc.
  • Houston, TX
  • Marketing Manager, Small Molecules, Campaigns Today, Lonza is a global leader in life sciences operating across three co...
  • 6/16/2024 12:00:00 AM

T
Digital Marketing Specialist
  • Talascend
  • Houston, TX
  • Talascend is currently seeking a Digital Marketing Specialist for a contract opportunity located in Houston, TX. Schedul...
  • 6/15/2024 12:00:00 AM

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Digital Marketing Specialist
  • OMG National
  • Houston, TX
  • Job Description Job Description Compensation: Competitive Starting Salary + Commission Bonuses Every Pay Period Benefits...
  • 6/14/2024 12:00:00 AM

Houston is located 165 miles (266 km) east of Austin, 88 miles (142 km) west of the Louisiana border, and 250 miles (400 km) south of Dallas. The city has a total area of 627 square miles (1,620 km2); this comprises 599.59 square miles (1,552.9 km2) of land and 22.3 square miles (58 km2) covered by water. The Piney Woods are north of Houston. Most of Houston is located on the gulf coastal plain, and its vegetation is classified as temperate grassland and forest. Much of the city was built on forested land, marshes, swamp, or prairie and are all still visible in surrounding areas.[citation need...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Specialist jobs
$58,367 to $76,682
Houston, Texas area prices
were up 2.3% from a year ago

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